Daily Markup #1062: Prenetics acquires Europa Sports Partners to bring high-tech health to the U.S. health & wellness industry

August 29, 2024 · 1 min read

Photo credit: dylan nolte on Unsplash

Fit for the future

500-backed Prenetics acquires full-service sports distribution company Europa Sports Partners and their subsidiary, Hubmatrix, a global ecommerce and retail logistics provider.
Europa specializes in distributing nutritional and sports supplements, sports drinks, and accessories to thousands of gyms, studios, and fitness centers across the United States.
With this move, Prenetics is expanding into the US$187B U.S. consumer health and wellness industry and establishing their U.S. headquarters in Charlotte, North Carolina.
This will drive the team’s distribution network and streamline the predominantly brick-and-mortar distribution business model to include a direct digital distribution platform.
CEO Danny Yeung shared, “Coupled with our partnership with David Beckham and the upcoming launch of IM8, we are positioned to become a leader in the health and wellness industry. This move demonstrates our commitment to significant growth and innovation in the rapidly expanding consumer market, with expectations to surpass US$100M in consumer segment revenue by the end of 2025.”
Read the full story here.

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