Mindful Media

• “Over a century ago, people who were caught reading books in public were sometimes branded as madmen. Some even feared that excessive reading could disconnect people from reality,” shared Founder & CEO Cristobal Viedma of 500-backed edtech company Lingokids.
• This historical skepticism toward new media mirrors today’s debates around children and screen time, leading to guilt and stigma among parents. But he believes that instead of focusing on how much screen time kids have, the real question should be what kind of screen time they’re engaging in.
• That belief drives Lingokids’ mission: to turn screen time into meaningful learning time. The efficacy of their approach has been supported by research, including a UC Davis study showing a 14% vocabulary boost in just 8 weeks.
• To date, Lingokids has raised over US$60M and continues to grow globally through their expanding user base and premium features.
• The team also uses AI to enhance personalization — with a caveat. “We broadly use AI as a tool to improve the team’s productivity, but never to purely create content that kids will consume. The whole content portfolio at Lingokids is done under the watchful eye of our education experts,” Cristobal revealed.
• Read the full interview here.