Where Learning Clicks
- “We are not replacing teachers. What we’re doing is to complement what the students are doing in school,” shared Khairul Anwar Mohamad Zaki, Co-founder & CEO of 500-backed edtech platform Pandai.
- Since launching in 2020, Pandai has seen significant growth:
- 92% of students using the app for two months have shown enhanced academic performance
- 94% retention rate, an improvement from 62% in the first year.
- 30.8% of users are from rural areas, reflecting efforts to make education accessible
- 10% conversion rate from free to paid users, surpassing the edtech standard of 6%
- 8-digit earnings reported with plans to double revenue annually.
- Brunei and Singapore presence established, with early-stage operations in Indonesia
- Khairul attributes this success to their commitment to quality, offering interactive content and incorporating gamification elements like badges, coins, and leaderboards. This approach caters to different student preferences, encouraging engagement through competition and rewards.
- The platform also provides detailed analytics, enabling students to identify their strengths and weaknesses by subject and topic. This personalized feedback assists students in understanding the specific areas they need to improve on.
- Listen to the full interview on BFM 89.9.
