Freezer to Fork

• Following their success in Malaysia and Singapore, 500-backed Meals in Minutes is launching in the UK next month as Chefees, offering flash-frozen meal kits packed with fresh ingredients, ready to cook anytime.
• What sets them apart? They freeze ingredients at source, which preserves flavors and quality for over a year, removes the pressure to immediately consume them, and gives consumers flexibility without food waste.
• Already stocked in major retailers across Malaysia and Singapore, Chefees is eyeing partnerships with supermarkets such as Waitrose and Sainsbury’s, while expanding into B2B sectors like hotels and convenience stores.
• The kits will be produced in Malaysia and distributed via Oaklands International, ensuring smooth operations from storage to delivery.
• If demand soars, Chefees plans to set up UK production to source ingredients locally, creating jobs, reducing lead times, and scaling up their operations.
• Read the full story here.