Daily Markup #1149: being juice raises US$1M to bring 100% real fruit and vegetable beverages to fuel the health & wellness of customers across SEA

January 21, 2025 · 1 min read

Photo credit: being juice

Juiced up for growth

Launched in April 2024 by ex-Foodpanda CEO of Malaysia Sayantan Das, being juice is shaking up the healthy drinks scene with 100% real fruit and vegetable smoothies.
Today, they offer 16 unique flavors celebrating the vibrant Southeast Asian palate with fruits like longan, lychee, pineapple, mango, honey dew, papaya, and more.
The team raised US$1M Seed in a round led by 500 Global and BEENEXT, and has already established their presences with 6 outlets in Malaysia.
The fresh funds will be used to accelerate the team’s local and regional expansion, with plans to open 30 new outlets in the country by 2025, and their first overseas store in the Philippines.
They are also developing a mobile app to enhance user experience and build a loyal community. Sayantan shared, “We are excited to expand across Malaysia and the region, making healthy choices accessible to more people.”
Read the full story on Digital News Asia.

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