Efficiency on the menu

• In just 3 weeks, GrabFood merchants on Grab added nearly 70,000 items to their digital menu on the app. That’s over 3,300 a day!
• They did this at lightning speed with the 500-backed superapp’s new AI-powered feature, Merchant Menu Assistant. The goal is to get merchants set up as quickly as possible so they can begin selling on Grab and focus on running their businesses.
• GrabFood merchants simply take a picture of their physical menu, and the app automatically extracts the titles, descriptions, and prices from the image and fills it into Grab’s digital catalogue template with high accuracy.
• This replaces the tedious process of adding each item manually, which is especially painful for smaller businesses and those with an extensive menu.
• Beyond improving productivity for its merchants, Grab also developed a tool to empower their team members to work smarter. Spellvault enables anyone to build Large Language Model (LLM) applications — even those without coding skills — in as little as 5 minutes.
• This helps every team member perform a variety of tasks involving natural language processing and generation, such as answering questions, content generation, or data and sentiment analysis.
• For example, the GrabInsure team used Spellvault to build an app that reduces the time support agents spend addressing insurance product queries. InsureTron, the virtual support agent they created, uses LLMs to provide information on policies, support inquiries, and claims procedures in Thailand.
• Meanwhile, their localization specialists developed Rosetta, an app that translates content into different languages with a single click. This is valuable in user experience design when teams need to adapt content for different languages, personas, and contexts.
• More about Merchant Menu Assistant here and Spellvault here.