Daily Markup #251: Una Brands raises US$40M to buy and grow businesses; Retailo closes US$6.7M, served 30,000 retailers so far; The iPrice report on most-in-demand Ramadan products

Credit: DealStreetAsia

Shopping for a sale

  • 500-backed e-commerce startup Una Brands announced it has raised a US$40 million seed round of equity and debt financing. According to Yahoo! Finance, this is one of the biggest seed funding rounds regionally.
  • Una Brands buys businesses with a long-term competitive advantage and strong brands and grows them in new markets and on new platforms. The startup said it can complete the entire transaction process for acquisitions in under five weeks.
  • The startup will use the capital to buy and scale e-commerce brands based in APAC. It has already closed deals with several businesses in the region. According to CEO Kiren Tanna, the deal values for the acquisitions are in the range of US$600,000 to US$3 million. All transactions were funded through the seed round.
  • Read the full story on the Business Times here.
Credit: MENAbytes

Minding businesses

  • 500-backed B2B e-commerce platform Retailo announced it has raised US$6.7 million in the largest ever seed round for a Saudi startup. According to MENAbytes, this comes just seven months after Retailo raised US$2.3 million in one of the largest pre-seed rounds of the region.
  • Co-founder Talha Ansari said that the startup plans to use the funds to expand existing verticals across the MENAP region and build new technology products for the underserved SME market. He added that this will bring Retailo closer to its vision of unlocking the earning potential of 10 million SMEs.
  • According to its website, over 30,000 retailers have used Retailo to date. Talha added that the startup has been growing at 35% (in terms of Gross Merchandise Value) month-over-month on average since closing its pre-seed round in October 2020. He also said it currently does over 100,000 orders a month in Riyadh & Karachi.
  • Read the full article on MENAbytes here.
Credit: iPrice

Fast trends

  • 500-backed e-commerce aggregator iPrice Group has released its research on online shopping behavior during Ramadan in Singapore, Malaysia, and Indonesia. The startup analyzed billions of products and sessions to identify shopping trends.
  • One of the major shifts in consumer behavior was a boost in activities early in the morning before sunrise.
  • In terms of product categories, Health & Beauty, Fashion, Food & Drink, and Home & Living products were among the most-searched-for, at percentage increases in the thousands.
  • iPrice saw a surge in demand for perfume and supplements in Singapore, with an average increase of 6078% and 2090% compared to last Ramadan. This trend is also seen in Malaysia. Kaftans saw the highest rise in Indonesia at 8773%.
  • Read the full report on iPrice here.

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500 Startups is a venture capital firm on a mission to discover and back the world’s most talented entrepreneurs, help them create successful companies at scale, and build thriving global ecosystems. In Southeast Asia, 500 Startups invests through the pioneering 500 Southeast Asia family of funds. The 500 Southeast Asia funds have backed over 240 companies across multiple sectors from internet to consumer to deep technology. It continues to connect founders with capital, expertise and powerful regional and global networks to help them succeed.

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