Daily Markup #1119: RedDoorz helps young, budget-savvy travelers find accommodation across SE Asia; eyes 8,000 properties in 3-5 years and 2027 IPO

Credit: RedDoorz

Budget travel boom

  • “My employer is a small business, and we need to travel with a limited budget for accommodation — under US$32 per room per night,” shares Liza Chairani. “RedDoorz has a variety of places at this range.”
  • 500-backed hospitality company RedDoorz, which oversees a network of 4,200 independently-owned partner hotels, is aiming to attract young, budget-savvy travelers just like Liza.
  • “We target people who don’t want to spend too much on accommodation — mostly youngsters such as Generation Z and millennials, or people who are just coming into the middle class,” shared Amit Saberwal, Founder & CEO. “They will be a key driver of the tourism industry for the future.”
  • The majority of travel accommodation under RedDoorz is in the budget category. The team’s proprietary system uses data to predict demand and set room rates for member hotels, allowing them to benefit from economies of scale.
  • Their goal? To provide a bridge between price-conscious travelers and hotel owners.
  • The team’s biggest market is Indonesia and they also operate in the Philippines, Vietnam, Malaysia and Thailand. They aim to expand to 8,000 properties in the next 3-5 years.
  • To achieve the company’s mission of becoming the region’s leading aggregator of hotel bookings, Amit shared they aim to go public around 2027.
  • Read the full story on Nikkei Asia. A subscription may be required.
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