Green thumbs
- 500-backed superapp Grab pledged to become carbon neutral by 2040, and they are partnering with technology-powered tree-planting platform, EcoMatcher to keep them on track to reach their goal.
- Over 150,000 trees have been planted in Thailand this year, and Grab plans to deepen engagement by offering options for users to donate and track the growth of individual trees virtually.
- Beyond combating climate change, Grab and EcoMatcher involve farmers and rural residents in their tree-planting projects. This creates jobs, improves soil quality, and empowers local communities by contributing to sustainable livelihoods and poverty reduction.
- With EcoMatcher’s technology, we can view detailed maps of their planted forests, track individual trees, and even virtually explore their virtual plantations in 3D.
- Currently, a carbon offset feature on the app allows users to make a donation of just one or two baht per ride, and these funds support reforestation and conservation projects managed by local non-governmental organizations.
- The company’s dedicated GrabForGood Forests serve as spaces for tree-planting initiatives under this program.
- Country Head of Grab Thailand, Worachat Luxkanalode, shared that Grab has seen significant adoption of the carbon offset feature — doubling from 2022 to 2023.
- “In 2023 alone, we completed 24 million transactions with the carbon offset feature through our transport and delivery services,” he shared.
- Read the full story on Bangkok Post.
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