Daily Markup #1102: Pomelo branches out to serve shoppers in Cambodia and the Philippines; eyeing Vietnam, the Middle East, and India next

October 24, 2024 · 1 min read

Photo credit: Pomelo

A fruitful venture

After reaching EBITDA-positive in March 2024, 500-backed fashion company Pomelo is growing to more countries across Southeast Asia and beyond.
By joining forces with exclusive distribution partners, the team recently expanded to Cambodia and the Philippines, where they will open a minimum of 7 and 14 stores respectively. 3 stores are already operating in Cambodia.
Headquartered in Thailand, they are also looking to expand to the Middle East and India. Co-founder & CEO David Jou shared that they are seeking distribution partners in these two countries as well as Vietnam.
“Cambodia is a fast-growing market for fashion and apparel. Before the opening of the existing stores, given its proximity to Thailand, we’ve already had a lot of customers [in Cambodia] regularly shopping from our website or Thai stores,” he added.
Pomelo currently has 38 physical stores in Thailand, Singapore, Indonesia, and Cambodia, and the team also serves shoppers in Malaysia and Hong Kong.
Despite the ubiquity of e-commerce shopping, David explained that consumers are moving away from online-only and lower price points due to quality and environmental reasons.
Read the full story on DealStreetAsia.

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