Daily Markup #1075: Happy5 is gearing up to take on the U.S. with acquisition of SugarOKR, and a US$3-5M fundraise in the works

September 17, 2024 · 1 min read

Photo credit: Happy5

Go for global growth

500-backed performance management software company Happy5 is expanding their suite of products to help enterprises level up their workforce!
The Indonesia-based company acquired Singapore-based startup SugarOKR, which offers objectives and key results (OKR) tracking software.
The team is already geared up for the next phase — expanding into new international markets, including the United States by Q4 2024, where SugarOKR already has a foothold. The team aims to onboard 20 U.S. clients by Q2 2025.
This global growth will be fueled by new funding, with talks already ongoing with various VCs. The team is targeting to raise US$3-5M by Q2 2025.
Happy5 is currently profitable with over US$1M in annual recurring revenue, and the team is ready to enhance their offerings to help companies better align their team members around clear, measurable goals while maintaining a strong focus on employee well-being.
Founder & CEO Doni Priliandi shared, “Our key goal is to secure a VC based in the US as part of the mix. The SugarOKR acquisition will give VCs more confidence with a stronger leadership team and a leg-up from the SugarOKR platform.”
Read the full story on TechNode Global.

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