Daily Markup #1071: Lingokids discovers how screen time is helping parents stay productive and kids stay ahead during the school holidays

Photo credit: Lingokids

An app-etite for learning

  • Are you a parent who works from home? Then, you may be turning to tech to keep your kid engaged during the school holidays so you can focus on work.
  • 500-backed edtech company Lingokids has some interesting insights that may take away the guilt of screen time.
  • A study by the team revealed that the surge in technology use by young children during the school break is a good thing: 66% are using learning apps like Lingokids to stay ahead academically!
  • A few more key takeaways:
    • 56% of parents believe educational apps help prevent the “summer slide” (the loss of academic skills and knowledge over the course of summer vacation)
    • ~70% of parents say their child’s tech use helps them be more productive as parents
    • 60% of parents believe that their children view educational screen time as fun and playful
    • Over 60% of parents have used screen time to help a child relax during a doctor or dentist appointment
    • 1 in 3 parents have used screen time to help with potty training
  • Founder & CEO Cristobal Viedma shared, “Technology has become an integral part of modern parenting, especially during the Summer when children have more leisure time, yet parents still have to work. Our study shows the power that educational platforms like Lingokids can have on a child’s development.”
  • “At Lingokids, our mission is to provide parents with tools and experiences that make learning fun and interactive, ensuring that their children can continue to thrive academically and also develop crucial social-emotional skills while still enjoying their break,” he added.
  • Read the full report here.
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