Daily Markup #979: Carousell brings secondhand shopping to HK with new REFASH store; Mercu, Phasio, Prefer named SBR’s Hottest Startups of 2024

Photo credit: Marketing-Interactive

Hong Kong’s First

  • Here’s some exciting news for eco-conscious fashionistas in Hong Kong: 500-backed Carousell Group’s secondhand fashion platform REFASH just launched in Mong Kok, expanding beyond their existing network of over 20 stores across Singapore and Malaysia.
  • What’s more, the store offers women’s fashion items from Singapore and other Southeast Asian brands, unique and otherwise unavailable in Hong Kong. These items are priced at up to 70% off the original retail price.
  • Shoppers may even snag ‘famous’ preloved clothing from REFASH’s ‘Celebrity Closets’, featuring items from 10 local influencers and celebrities who are passionate about the sustainable fashion movement.
  • Founder & CEO Aloysius Sng shared, “REFASH started 8 years ago to extend the lifespan of clothes and build a more sustainable future for fashion. I am heartened that over the years, we have collectively diverted over 7.3 million clothes from landfills and given over 3.6 million used clothes a second life.”
Photo credit: SBR

Dynamic duos

  • Singapore Business Review’s 20 Hottest Startups of 2024 list is out, and it reflects the growing focus of investors and entrepreneurs on productivity and sustainability. Congratulations to the three 500-backed companies that were honored!
  • Mercu, a platform designed to transform the hiring, training, and engagement of frontline workers in the restaurant, retail, and other deskless industries, has helped clients like Guzman y Gomez reduce candidate processing time from 45 minutes to less than 15 minutes.
  • Phasio, a Singapore-based SaaS company, provides a workspace that empowers regional industrial manufacturers to develop and deliver more products to their clients, and has been serving customers across Asia, Oceania, Europe and the United States.
  • Prefer’s beanless coffee is helping to future-proof coffee from the threat of climate change, and they have been delivering coffee grounds, bottled lattes, and cold-brew concentrate to business-to-business (B2B) partners.


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