Daily Markup #968: Una Brands reaches EBITDA profitability with optimal organizational structure and a 2x surge in TikTok Shop revenue in Indonesia

Photo credit: Una Brands

Going places

  • 500-backed eCommerce roll-up company Una Brands has defied industry odds to achieve EBITDA (earnings before interest, taxes, depreciation, and amortization) profitability in Q4 2023.
  • CFO Weihao Cho shared the team achieved this by reallocating resources since early 2023 to develop an optimal organizational structure.
  • Additionally, the return of TikTok Shop in Indonesia (following its ban) led to a 2x surge in revenue from the channel, particularly in the beauty and wellness category.
  • Una Brands works with eCommerce businesses in Asia-Pacific, using tech to optimize the identification, product placement, and marketing efforts of brands.
  • Una Brands has acquired around 20 eCommerce businesses so far, including Singapore-based ErgoTune (ergonomic chairs), and EverDesk+ (adjustable desk retailer). The team has helped the companies expand to the U.S. and Australia.
  • Other brands they’ve acquired include Australia-based Juju (period care) and Malaysia-based Supermama Lab (baby care). 
  • “Apart from continued focus on profitable growth, we continue to opportunistically source for acquisition targets and strategic transactions,” Weihao shared.
  • Read the full story on Tech in Asia.
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