Daily Markup #926: RedDoorz eyes profitability in Indonesia, appealing to digitally-savvy Gen Z travelers and demand for premium hotels

Photo credit: RedDoorz

Staying power

  • What do you look for in your travel accommodation? For digitally-savvy Gen Zs, they go for budget-friendly and well-reviewed places, prioritizing quality and enhanced value. That’s why 500-backed hospitality company RedDoorz is consistently advancing its technology to improve the user-friendliness of its booking platform.
  • Mohit Gandas, President Director of RedDoorz Indonesia shared that the company is aiming to achieve full-year profitability in Indonesia in 2024, after becoming cash flow positive and achieving group profitability last year.
  • What you may be surprised to know about RedDoorz – besides the RedDoorz budget brand, the company manages several premium brands such as SANS Hotel, Sunnera, Urbanview, RedPartner, and The Lavana. The number of properties for SANS and UrbanView grew 50% YoY, expanding to 285 hotels. The number of properties under its villa property line, The Lavana, also grew by 5x in Q4 2023.
  • “We should have roughly 300 properties under these three brands. Every property now contributes more money at a per unit level, and we want to grow another 30-50% YoY [in 2024],” Mohit revealed.
  • As of 2023, RedDoorz had more than 3,800 property partners in Indonesia across 257 cities. The company also has a presence in the Philippines, Vietnam, and Thailand. In total, they manage about 4,600 property partners in Southeast Asia.
  • Utilizing their proprietary system, the company leverages data to forecast demand and establish optimal room rates for affiliate hotels, enabling them to capitalize on economies of scale.
  • Their app has over 10 million downloads in Southeast Asia, and 70% of reservations are made directly on it.
  • Get the full story on DealStreetAsia.


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