Daily Markup #918: Carsome partners Chery for trade-ins and training to bring transparency, convenience, and value to car owners in Malaysia

Photo credit: Chery

Two-in-one

  • Buying a car is a significant investment, and the process can be understandably daunting. 500-backed used car platform Carsome and their education arm, Carsome Academy, have been working to change this, and they are advancing their efforts by partnering with automaker Chery Malaysia.
  • This strategic collaboration will offer customers with vehicle trade-ins and training, unparalleled transparency, convenience, and value in their car ownership journey.
  • Customers who opt for a trade-in can have Carsome conduct a vehicle inspection at their preferred location, after which Carsome will offer a price. Upon acceptance, customers can then hand over their old vehicle and collect their new Chery vehicle.
  • The partnership with Carsome Academy goes hand-in-hand with Chery’s plans to expand showrooms to 48 outlets by the end of 2024, and will cover:
    • Upskilling Chery’s existing and new workforce through specialized training programs
    • Conducting a motor vehicle inspection program to enhance the skills and knowledge of Chery’s workforce
    • Providing on-the-job training and work placements at Chery for Carsome Academy students
    • Marketing initiatives to foster collaboration and growth
  • “At Carsome, we aim to collaborate with more automotive manufacturers as part of our commitment to offering trust, transparency, and choice to customers, enhancing the car buying and selling experience,” shared Eric Cheng, Co-founder & CEO of Carsome.
  • ”Our collaboration with Chery is a step forward in that direction; it represents a milestone in expanding our network and touchpoints, furthering our mission to provide the best car ownership experience,” he added.
  • Get the full story on TechNode Global.

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