Fast food made healthy
- Clean eating doesn’t have to involve laborious hours of prep. Food startup Meals in Minutes is helping busy individuals and F&B businesses save time with their gourmet ready-to-cook meals. The team secured US$1.5 million in a Seed round led by 500 Global!
- Founded in 2020 by Brandon Lim and Khiara Mia, Meals in Minutes offers halal-certified frozen meals prepared without genetically modified ingredients or additional artificial substances. The meals can be cooked in 15 minutes or less — hence the company’s name — and packed in individual servings to reduce food wastage.
- “We’re also collaborating with CleanHub to prevent plastic pollution by collecting plastic waste for every product sold. Sustainability remains a pivotal factor in shaping our future business strategies,” shared Co-founder Khiara.
- “Meals In Minutes was founded with the vision of simplifying cooking for individuals leading busy lives, offering them the opportunity to enjoy high-quality, clean, and nutritious meals without the associated hassle and requisite culinary skills,” said Co-founder & CEO Brandon.
- He added, “Recognizing the considerable advantages of this concept, we anticipated its positive impact on business and cafe owners who aspire to provide food services but lack the necessary equipment and resources to operate a fully equipped kitchen.”
- Meals in Minutes is available in Singapore across multiple online marketplaces such as GrabMart, Shopee, Redmart, and Amazon Fresh, as well as in premium grocery stores including FairPrice Finest. The startup has also partnered with hotels in Singapore.
- “The funding will be focused on achieving key milestones such as successfully launching in the UK market, product development, and building a robust foundation for future growth across all markets,” said CFO Vin Vin Khu.
- Congratulations, Meals in Minutes team!
- Get the full story on e27.
