Daily Markup #829: iPrice expands beyond SEA, launches iPrice.au to help shoppers in Australia save $100M/year

Photo credit: iPrice

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  • 67% of Australians shop online for convenience. That is a huge market that’s now open to 500-backed ecommerce tech platform iPrice Group (iPrice), with their recent launch of iPrice.au 
  • The move signifies their first expansion beyond Southeast Asia, just four months after its acquisition by 500-backed Indonesian eCommerce giant Bukalapak.  
  • iPrice helps users compare prices to get the best deals, with over 130 million shoppers already using the platform to save money online every year.
  • “As inflationary pressures make shoppers more cautious about spending, we are pleased to provide the convenience of Southeast Asia’s largest price comparison platform to Australia, to help Australians get more bang for their buck when shopping online”” – Karl Loo, SVP Business Development & Internationalisation for iPrice
  • To quickly intervene where offers might be too-good-to-be-true, iPrice.au uses a blended approach, adding large teams of category experts who constantly review the catalogue. This human touch is missing in other tools, and ensures iPrice users don’t just see the cheapest price, but the best offers available at the time of their search.
  • “We’re capable of processing huge numbers (billions) of unique offers on a daily basis in each market and have been doing this at scale across seven countries/regions in Southeast Asia for over eight years,” – Philip Anderson, iPrice’s Vice President of Traffic.
  • Read the full article here


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