Daily Markup #807: Escavox enables Australia’s Piñata Farms to deliver fresh premium berries and mangoes by tracking precise conditions from farm to market

Photo credit: Packagingnews.com.au

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  • 500-backed smart tracking company Escavox enables one of Australia’s largest fruit producers to track their fresh produce precisely from farm to market.
  • Each box of berries or mango are accompanied by a reusable Escavox tracker that collects data on location, temperature and humidity, to guarantee the freshness of its fruits from end-to-end.
  • “We have achieved two significant benefits since implementing the Escavox system. Now that everyone along the supply chain (including drivers and distribution and ripening center personnel) knows the temperature is being monitored, they try harder to get it right. It puts accountability into the hands of all involved in getting fruit to the shelf. There’s now a sharp focus on temperature,” said Piñata Farms’ managing director Gavin Scurr.
  • Escavox has been working with Piñata Farms since 2019, providing technology and data, as well as consultation to optimize processes through use of data collected by Escavox.
  • “Our data tells them why things might be going wrong or going well so they can take the best action. Over time the data becomes an operating model that gives producers confidence to move towards more strategic investment such as developing cool-room technology and key partnerships along the supply chain,” said Escavox CEO, Luke Wood.
  • Read the full feature here.
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