Scale for sale

• The pandemic has changed the way we work forever. When it began, everyone had to work exclusively from home, and now companies must adapt to a workforce that demands hybrid work arrangements.
• 500-backed co-working space operator GoWork knows this better than most, and thanks to the team’s swift response, their business has grown more than 2x from pre-pandemic levels.
• How did they do it? Previously, GoWork’s membership was almost entirely composed of startups, small and medium enterprises, and freelancers. They then began offering ‘scale-as-a-service’ to corporates and large enterprises.
• Their business-to-business (B2B) services include helping companies find and set up satellite offices and operations outside the Jakarta Metro area. The team also enables decentralized team building, provides flexibility to scale up and down, and offers hands-on support across human resources, legal, finance, and more.
• “While providing workspaces will always be an integral part of our business model, the reason we’ve been able to succeed where others have failed is that we’ve undergone a radical transformation to offer a full spectrum of corporate support across satellite cities in Indonesia,” shared Co-Founder & CEO Vanessa Hendriadi. “We are able to thrive in 2023 due to our new highly customized solutions for large companies.”
• And thrive they have. GoWork has an 85% annual client retention rate, and 95% of their members are professionals working for companies like Deloitte, AirAsia, Pfizer, Nielsen, and others.
• “We are also collaborating with property owners to revitalize their real estate assets by constructing and managing dynamic workspaces. Our commitment to flexible services is geared to meet our member’s evolving needs,” Vanessa added. “Our recent launch of a global virtual office solution embodies this commitment, empowering our members to work from any corner of the world.”
• Read the full story on TechNode Global.