Blooming online and offline

• Celebrating their 8th year anniversary, 500-backed on-demand e-gifting platform BloomThis launched their newest physical retail store at their Malaysia HQ in Petaling Jaya.
• Why go back to brick-and-mortar? Giden Lim, Co-founder & CEO said, ”Having thrived in the e-commerce landscape, we recognize the importance of engaging with customers on a personal level. The retail space signifies our mission to establish a deeper connection with the community and further elevate their experiences with BloomThis.”
• Offering customers convenient on-the-go purchases and an immersive experience, the physical store aims to elevate the brand experience for its community of Bloomies, partners, and other stakeholders.
• In addition to showcasing BloomThis’ signature designs, the retail space will also serve as a platform for collaboration and community engagement. The company plans to host a series of workshops and events at their new store, inviting customers to unleash their creativity and learn from expert florists.
• The team launched their first retail store in partnership with KPJ Healthcare in March this year and will continue to expand their e-commerce portfolio and retail footprint.
• Read the full story here.