Your friendly neighborhood pharmacists

• Globally, pharmacists are seen as experts and the cornerstone for providing effective healthcare to people. 
• In the Philippines, however, they’re viewed more as ‘salespeople’ and their role remains transactional in the store, instead of actual healthcare professionals that can provide patients with guidance and information.
• 500-backed digital health platform SwipeRx collaborated with pharmaceutical company Sanofi, and the Philippine Pharmacists Association (PPHA) to shift this relationship through education.
• Together, they launched PharmAcademy — a learning platform for pharmacists to be trained in a wide range of topics that build both technical and soft skills, upskilling Filipino pharmacists and uplifting the pharmacy practice.
• Pharmacists have access to medical information (disease management, immunology, medication adherence), get to learn people skills (counseling, understanding their customers), and business skills (inventory management, shelf merchandising, financials, and cash flow); skills required to be both trusted healthcare providers and world-class professionals.
• They can learn at zero cost and at their own pace. Completed modules even earn them credit points to renew their licenses and continue their practice.
• Ultimately, the aim is to enable more Filipinos to take their health into their own hands, allowing them to take better care of themselves and of others.
• Read the full story here.