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Daily Markup #717: Ejen2u uplifts Malaysia SMEs & startups, including women and senior entrepreneurs; celebrates US$107M+ sales through their platform

April 5, 2023 · 2 min read
Credit: Ejen2u

An SME’s springboard

  • A beauty company in Malaysia recorded ~US$1.7M revenue growth from last year. Meanwhile, over 400 companies and 270,000 agents in the country registered over US$107M in transactions since 2019, with some posting a 500% increase in revenue.
  • What’s the secret behind the impressive growth of these small and medium enterprises (SMEs) and startups? It’s 500-backed agent management platform Ejen2u. The team’s EjenGo platform helps entrepreneurs and businesses amplify sales.
  • Founder & CEO Sheikh Ezaiddin said, “We take pride in enabling entrepreneurial endeavors through our platform. The exponential growth of our reseller community stands testament to our commitment to empowering resellers. This milestone highlights the impact of our platform and more importantly, the strong entrepreneurial spirit of our users.”
  • Ejen2u uplifts marginalized communities, specifically women and seniors, by facilitating the development of 589 women leaders, generating a collective revenue of over US$78M.
  • They’ve also engaged more than 18,000 users aged 50 and above, generating a combined revenue of ~US$6M.
  • That’s not all. The team has joined forces with Affin Bank to enhance financial inclusivity for SMEs in Malaysia. The two companies will provide easy access to financial products and services that meet the needs of SMEs, empowering them to expand their operations, increase their productivity, create more jobs, and ultimately contribute to the overall economic growth for Malaysians.
  • Read the full story here.
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