More Marathon, Less Sprint

• “Building a business is a learning journey. As much as you start with much conviction initially, the biggest learnings will come over time,” recounted Founder & CEO of 500-backed logistics platform Parcel Perform, Arne Jeroschewski.
• The company harnesses the power of data to help e-commerce businesses make every order, every shipment, and every loyal customer count.
• Why is that last bit important? A recent survey by the team showed that repeat customers account for 40% of an average online store’s revenue. What’s more, 74% would not recommend merchants with a smooth buying process but a poor delivery experience.
• This means it’s crucial for eCommerce brands to have a strong post-purchase strategy to drive repeat engagement, encourage referrals, and generate more revenue.
• Global companies like Decathlon and Nespresso understand the importance of this, and are amongst Parcel Perform’s clients.
• The team is big on company culture, which Arne said tends to be underestimated. “It’s not just organizing social events for employees or celebrating work anniversaries; it’s defining who we are as a company,” he explained. “Investing in diversity and culture has served us well over the past seven years. It will continue to enable us to think critically and find the best solution within a diverse global market context.”
• Arne’s advice for fellow founders: “Being a CEO is a marathon, not a sprint. So for all aspiring entrepreneurs, get ready to enjoy the process but always make it sustainable with family and health. Progress is not a straight path, not in business, self-development, or life.”
• Read the full interview here.