Daily Markup

Daily Markup #690: Involve Asia raises US$10M to strengthen marketing technology offerings for advertisers and influencers across Southeast Asia

February 27, 2023 · 2 min read
Credit: Involve Asia

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  • Being an influencer is hard work, and 500-backed Malaysia-based affiliate marketing platform Involve Asia has been supporting content creators and brands since 2014 with their performance-based marketing technology platform, driving stronger results for creatives and advertisers.
  • The team raised over US$10 million in a round led by Bintang Capital Partners, alongside returning co-investors 500 Global, Orbit Capital Malaysia, and Monumental Productions.
  • Involve Asia has an established presence in Southeast Asia with over one million partnerships and over 580,000 website partners, influencers, and affiliates in the region. The team shared they have generated over US$1.5B in sales since their inception.
  • Their platform allows advertisers to track and manage returns on their digital marketing partnerships with influencers.
  • Influencers benefit from having greater control over their individual digital profiles with opportunities to self-monetize.
  • Co-founder & CEO Jimmy How revealed that the company closed 2022 with a record revenue of US$20.27M, and the team is confident that this momentum will make 2023 a significant year for Involve Asia.
  • Part of the fresh funds will be used to scale more rapidly. The team plans to invest in companies that complement the business, and leverage their network of clients and partners. They are also working on developing a platform to cater to small- and medium-sized businesses, among other new products and services.
  • “A number of industry-changing products are ready to be taken out of beta and will hit the market very soon,” Co-founder & President Rene E. Menezes shared. “There is always a need for high impact, brand advertising but even more opportunity exists for marketers who adopt Involve Asia’s platform with its focus on risk-free, highly effective returns on marketing budgets.”
  • Involve Asia is expanding the team to keep up with their aggressive growth plans, and hiring for roles across Southeast Asia.
  • Congratulations to the Involve Asia team!
  • Read the full story on TechNode Global.
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