Drink to your health

• The founding of 500-backed plant-based superfoods brand Your Super started on a grim note 7 years ago. Co-founder Michael Keuch was diagnosed with cancer at the age of 24. So, co-founder and partner Kristel de Groot got to work. She began formulating superfoods and plant protein mixes to help boost his immunity.
• Your Super has been funded by PepsiCo and Beyond Meat investor PowerPlant Partners, recorded over US$180M in total revenue over the past three years, and sold more than 5 million products across the U.S. and Europe.
• More recently, the company grew its retail revenue by 200% after securing national listings across Target, CVS, Sprouts, and The Vitamin Shoppe. In Michael’s words, Your Super has evolved to become “a truly omnichannel brand”.
• Now, the company has been acquired by integrated supplements platform The Healing Company.
• Michael expects this to accelerate Your Super’s expansion and brand awareness by leveraging The Healing Company’s expertise across e-commerce, multi-channel distribution, and storytelling.
• “We are deeply driven by a shared vision to help millions of people improve their quality of life, changing the way the world thinks about healing and health,” he said. “We are thrilled to be starting this next chapter together and know it will be an exhilarating one.”
• Read the full story on Forbes.