Boosting content

• OneShift by Carousell, a subsidiary of 500-backed Carousell Group, has partnered with two content creators, Tri33ple (pronounced Triple Three) and Horizon Drives’ Club (HDC).
• Tri333ple is OneShift by Carousell’s lead motorcycle partner while HDC is the lead automotive partner.
• There will be collaboration on selected editorial, photo, and video content across the OneShift by Carousell and Tri333ple platforms, while Tri333ple’s content will be syndicated to OneShift by Carousell as well as the Carousell app.
• According to a press release, motorcycle and motorcycle-related listings comprise 30% of Carousell Group’s total automotive listings of more than half a million. The autos vertical is currently Carousell Group’s largest, contributing a third of the Group’s revenue.
• Read the full article here.

Achievements unlocked

• 2021 was a big year for 500-backed Bukalapak with its listing on the Indonesian stock exchange. Here’s what else the company has been up to:
  • Helped raise and distribute more than US$139,000 worth of personal protective equipment and meals for people in need during the pandemic
  • Collaborated with another 500-backed company, Grab, and Emtek to vaccinate and upskill 10,000 MSMEs via an accelerator program
  • Launched an e-learning platform with Microsoft for MSMEs to improve their digital literacy and business management skills
  • Launched BMoney to enable easier investment and BukuMitra to help MSMEs on its platform manage bookkeeping and digital marketing
  • Based on a Nielsen survey, Bukalapak is leading the offline-to-online (O2O) market in Indonesia, with 42% of stalls in the O2O business using the Mitra Bukalapak app
• Read the company’s review of 2021 here.

Recruiting done right

• In a podcast, Max Armbruster, CEO of 500-backed recruitment tech company TalkPush, shares best practices for achieving high-volume talent recruiting success at scale.
• One way is to look at recruitment from a marketing standpoint. Digital marketing automation tools can help companies attract candidates who are just browsing and considering their options.
• LinkedIn and Indeed offer large talent pools, but social media platforms like Facebook, Instagram, and TikTok are more effective for companies on the lookout for younger talent.
• Just because recruitment can be automated, doesn’t mean it should be devoid of the personal touch. Companies should maximize the benefits of automation – one way is to target messages to certain populations through demographic segmentation, location, and preferences.
• Learn more from Max here.