{"id":5844,"date":"2025-06-18T00:00:00","date_gmt":"2025-06-17T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=5844"},"modified":"2025-06-17T21:53:28","modified_gmt":"2025-06-17T13:53:28","slug":"prefer-is-brewing-a-path-to-profitability-by-solving-the-existential-risk-of-premium-flavors-like-coffee-markup-1183","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=5844","title":{"rendered":"Prefer is brewing a path to profitability by solving the existential risk of premium flavors like coffee | Markup #1183"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcVgBOwA9gQm_nZxGdORiMYjNDs7xErCzBNdWv6emghyiDPuBwyq0U2S6NmQn0EkIvVEh1vsQJnqjv8k9ZEUdM5FluZtjA1f5nTGC8VXXI3P_JFsJwvjDGWNfMYo_hbl8SFo76EdA?key=OvmuL5C16Di9vzhTLMM8-w\" alt=\"\" style=\"width:490px;height:auto\"\/><figcaption class=\"wp-element-caption\"><br>Photo credit: Prefer<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>From Waste to Taste<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coffee is becoming unsustainable \u2014 for the planet and your wallet. Climate change is affecting supply, causing the prices of coffee beans to soar. Arabica beans hit a 47-year high last November, while robusta saw prices rise about 40% throughout 2024.<\/li>\n\n\n\n<li>500-backed foodtech startup <a href=\"https:\/\/www.prefer.coffee\/\">Prefer<\/a>\u2019s innovation is having a positive impact on their customers\u2019 profits and the planet. By recreating the flavor of coffee using food byproducts and fermentation, the team provides a reliable, cost-efficient ingredient that hedges against supply shocks and pricing instability for F&amp;B businesses.<\/li>\n\n\n\n<li>\u201cWe\u2019re solving an actual business problem for our B2B partners, and for consumers, we\u2019re solving a price problem, &#8221; shared Co-founder &amp; CTO <a href=\"https:\/\/www.linkedin.com\/in\/djtansg\/\">DJ Tan<\/a>.<\/li>\n\n\n\n<li>\u201cWhat we\u2019re making here are essentially coffee flavours,\u201d says DJ. \u201cWe use microbes to break down these ingredients and reverse engineer them to recreate the same key aroma volatiles that you find in coffee.\u201d<\/li>\n\n\n\n<li>Scaling up will set Prefer down the path of profitability. Co-founder &amp; CEO <a href=\"https:\/\/www.linkedin.com\/in\/jakeberber\/\">Jake Berber<\/a> revealed that revenues are in the hundreds of thousands annually.<\/li>\n\n\n\n<li>Read the full story on <a href=\"https:\/\/bit.ly\/43JKYFR\">The Edge<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>From Waste to Taste<\/p>\n","protected":false},"author":5,"featured_media":5845,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[597],"class_list":["post-5844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-prefer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prefer is brewing a path to profitability by solving the existential risk of premium flavors like coffee | Markup #1183 - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=5844\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prefer is brewing a path to profitability by solving the existential risk of premium flavors like coffee | Markup #1183 - Markup\" \/>\n<meta property=\"og:description\" content=\"From Waste to Taste\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailymarkup.com\/?p=5844\" \/>\n<meta property=\"og:site_name\" content=\"Markup\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/500southeastasia\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-17T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T13:53:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2025\/06\/1183-Prefer-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ching Yee Ho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dailymarkup.com\/#website\",\"url\":\"https:\/\/dailymarkup.com\/\",\"name\":\"Markup\",\"description\":\"Serving bite-sized news on 500 Southeast Asia&#039;s portfolio companies and insights to fuel your momentum in life and business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dailymarkup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dailymarkup.com\/?p=5844#primaryimage\",\"url\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2025\/06\/1183-Prefer-1.jpg\",\"contentUrl\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2025\/06\/1183-Prefer-1.jpg\",\"width\":1080,\"height\":1350},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dailymarkup.com\/?p=5844#webpage\",\"url\":\"https:\/\/dailymarkup.com\/?p=5844\",\"name\":\"Prefer is brewing a path to profitability by solving the existential risk of premium flavors like coffee | Markup #1183 - 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