{"id":5673,"date":"2025-03-05T00:00:00","date_gmt":"2025-03-04T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=5673"},"modified":"2025-03-03T14:30:33","modified_gmt":"2025-03-03T06:30:33","slug":"prefer-is-reimagining-coffee-chocolate-and-more-with-flavors-that-future-proof-businesses-and-fuel-sustainable-living-markup-1168","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=5673","title":{"rendered":"Prefer is reimagining coffee, chocolate, and more with flavors that future-proof businesses and fuel sustainable living | Markup #1168"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdM6gboEr3cH1DDyeSdmKV__xYJTYMMS9zuyWEQf4NNTMqeYYwjgJ2mu3h_X1gQRzsOf7lQOHR_bpRc3JQBRFUlWbf0MKs99Mm17EBd3MqHMj7_NH0annJBLG5nnuzs5MlOrZyWBA?key=Rg_E0D3JiL_FbhmX-ulnkdKK\" alt=\"\" style=\"width:549px;height:auto\"\/><figcaption class=\"wp-element-caption\">Photo credit: Prefer<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Sustainably Satisfying<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>500-backed foodtech startup <a href=\"https:\/\/www.prefer.coffee\/\">Prefer<\/a> has proven that we don\u2019t need coffee beans to enjoy a cuppa coffee.<\/li>\n\n\n\n<li>Using the same proprietary precision fermentation technology that brought us bean-free coffee, they\u2019re now thinking along the lines of chocolate without cacao, nut-free hazelnut, pod-free vanilla, and orange-free citrus.<\/li>\n\n\n\n<li>The driving forces behind Prefer are Co-founders <a href=\"https:\/\/www.linkedin.com\/in\/djtansg\/\">DJ Tan<\/a> (CTO) and <a href=\"https:\/\/www.linkedin.com\/in\/jakeberber\/\">Jake Berber<\/a> (CEO), who set out to tackle the climate crisis head-on with sustainable, cost-saving alternatives.<\/li>\n\n\n\n<li>Amid soaring ingredient prices, they\u2019re helping businesses stay competitive while having a positive environmental impact.<\/li>\n\n\n\n<li>With a 6-figure revenue, the team is now focused on delivering impact at scale: \u201cWe&#8217;re not here to do something super niche. We want to deliver a solution that makes the most positive good as we can, and the only way to do that is to make this mainstream,\u201d DJ shared.<\/li>\n\n\n\n<li>Listen to the full interview on <a href=\"https:\/\/bit.ly\/3XmajCe\">BFM 89.9<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sustainably Satisfying<\/p>\n","protected":false},"author":5,"featured_media":5674,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[597],"class_list":["post-5673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-prefer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prefer is reimagining coffee, chocolate, and more with flavors that future-proof businesses and fuel sustainable living | Markup #1168 - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=5673\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prefer is reimagining coffee, chocolate, and more with flavors that future-proof businesses and fuel sustainable living | Markup #1168 - Markup\" \/>\n<meta property=\"og:description\" content=\"Sustainably Satisfying\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailymarkup.com\/?p=5673\" \/>\n<meta property=\"og:site_name\" content=\"Markup\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/500southeastasia\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-04T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T06:30:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2025\/03\/1168-Prefer-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ching Yee Ho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dailymarkup.com\/#website\",\"url\":\"https:\/\/dailymarkup.com\/\",\"name\":\"Markup\",\"description\":\"Serving bite-sized news on 500 Southeast Asia&#039;s portfolio companies and insights to fuel your momentum in life and business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dailymarkup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dailymarkup.com\/?p=5673#primaryimage\",\"url\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2025\/03\/1168-Prefer-1.jpg\",\"contentUrl\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2025\/03\/1168-Prefer-1.jpg\",\"width\":1080,\"height\":1350},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dailymarkup.com\/?p=5673#webpage\",\"url\":\"https:\/\/dailymarkup.com\/?p=5673\",\"name\":\"Prefer is reimagining coffee, chocolate, and more with flavors that future-proof businesses and fuel sustainable living | Markup #1168 - 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