{"id":5654,"date":"2025-02-25T15:54:30","date_gmt":"2025-02-25T07:54:30","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=5654"},"modified":"2025-02-25T15:54:31","modified_gmt":"2025-02-25T07:54:31","slug":"southeast-asian-flash-frozen-meal-kits-expands-to-the-uk-as-chefees-bringing-flavorful-convenient-meals-to-more-people-markup-1167","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=5654","title":{"rendered":"Southeast Asian flash-frozen meal kits expands to the UK as Chefees, bringing flavorful &amp; convenient meals to more people | Markup #1167"},"content":{"rendered":"\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfAoZn3gCkSK_2_3tJmSBdR-KgUpQndh3EsVUEp24DWS18M-zhjOtMiO98AJuCkyOeqQbMjGs8mo1dT1LFvj8NOkfd7ygw6JYLfGloSFLHYNTNVv2RkgMSOP5_JArStJiTkiMO6XQ?key=6Nj-ar1xbrc28WfXgc8AdCwA\" alt=\"\" style=\"width:538px;height:auto\"\/><figcaption class=\"wp-element-caption\">Photo credit: Chefees<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Freezer to Fork<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Following their success in Malaysia and Singapore, 500-backed <a href=\"https:\/\/mealsinminutes.co\/\">Meals in Minutes<\/a> is launching in the UK next month as <a href=\"https:\/\/chefees.co.uk\/\">Chefees<\/a>, offering flash-frozen meal kits packed with fresh ingredients, ready to cook anytime.<\/li>\n\n\n\n<li>What sets them apart? They freeze ingredients at source, which preserves flavors and quality for over a year, removes the pressure to immediately consume them, and gives consumers flexibility without food waste.<\/li>\n\n\n\n<li>Already stocked in major retailers across Malaysia and Singapore, Chefees is eyeing partnerships with supermarkets such as Waitrose and Sainsbury\u2019s, while expanding into B2B sectors like hotels and convenience stores.<\/li>\n\n\n\n<li>The kits will be produced in Malaysia and distributed via Oaklands International, ensuring smooth operations from storage to delivery.<\/li>\n\n\n\n<li>If demand soars, Chefees plans to set up UK production to source ingredients locally, creating jobs, reducing lead times, and scaling up their operations.<\/li>\n\n\n\n<li>Read the full story <a href=\"https:\/\/bit.ly\/4kbD2TK\">here<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Freezer to Fork<\/p>\n","protected":false},"author":5,"featured_media":5655,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[615,593],"class_list":["post-5654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-chefees","tag-meals-in-minutes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Southeast Asian flash-frozen meal kits expands to the UK as Chefees, bringing flavorful &amp; 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