{"id":5616,"date":"2025-02-07T00:00:00","date_gmt":"2025-02-06T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=5616"},"modified":"2025-02-06T15:51:02","modified_gmt":"2025-02-06T07:51:02","slug":"daily-markup-1160-being-juice-eyes-5x-revenue-growth-and-new-stores-across-4-se-asia-countries-to-bring-richer-creamier-healthy-beverages-to-you","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=5616","title":{"rendered":"Daily Markup #1160: being juice eyes 5x revenue growth and new stores across 4 SE Asia countries to bring richer, creamier, healthy beverages to you"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe-XMldupzYlxBdJx5p9BL_DGebBDjytrN_N9D_0UXAbTukibuYfjO0bNil8qS8MpfsFacKl_jl98ZS5runnavtOBSfFILC0IKpSEs0nAaqsCZIOsTViYKOFbSFWAK2oF_VIaoG?key=1tOsIJg9VkvP0YNOHLWVkRgM\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Photo credit: BFM<\/figcaption><\/figure>\n\n\n\n<p><strong>Smoothie moves<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It\u2019s no ice, no added sugar, and no limits for this startup. Consumers are seeking healthier options, and 500-backed <a href=\"https:\/\/www.beingjuice.com\/\">being juice<\/a> is ready to serve.\u00a0<\/li>\n\n\n\n<li>\u201cWith the pandemic behind us and with the rise of modern lifestyles, consumers are a lot more mindful about what they&#8217;re putting into their bodies,\u201d shared Founder <a href=\"https:\/\/www.linkedin.com\/in\/sayantandas1\/\">Sayantan (Say) Das<\/a>.<\/li>\n\n\n\n<li>For Say, the opportunity lies in three things: a ready market, product innovation and localization, and a strong brand experience.\u00a0<\/li>\n\n\n\n<li>\u201cWe live by three basic principles, and that&#8217;s to hit the right notes when it comes to quality, service, and speed,\u201d he added.<\/li>\n\n\n\n<li>To set themselves apart, being juice ditches crushed ice and slushies, opting for richer, creamier beverages with no ice and no added sugar.<\/li>\n\n\n\n<li>Since launching less than a year ago, the startup has 8 outlets, including one in Manila. The rest are around Greater Kuala Lumpur, with one in Kedah, a northern state in Malaysia \u2014 a rather unconventional spot.<\/li>\n\n\n\n<li>\u201cWe wanted to see how consumers reacted to this product in, let&#8217;s say tier two or tier three cities. We know that juices and smoothies are very urban-centric products, but at some point in time, we would need to scale outwards, so we wanted to get those learnings early on,\u201d he explained.<\/li>\n\n\n\n<li>The team is already looking at RM1 million in annual revenue this year and aims to 5x revenue from last year, with plans to launch 10-15 new stores in Malaysia and 3-5 in the Philippines.<\/li>\n\n\n\n<li>More than half of their current stores are EBITDA profitable. Say revealed that they were able to achieve this by selecting strategic locations and keeping operations lean.<\/li>\n\n\n\n<li>In the next 3-5 years, he envisions hundreds of being juice outlets across Southeast Asia, with Indonesia and Thailand launches in Q3 or Q4 this year. The team is also exploring instant smoothie mixes and ready-to-eat meals.<\/li>\n\n\n\n<li>For their Series A, being juice is aiming to raise US$5M-$7M to fuel their expansion.<\/li>\n\n\n\n<li>Listen to the full interview on <a href=\"https:\/\/bit.ly\/40HeysF\">BFM<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Other stories from 500-backed companies you may have missed:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/bit.ly\/dailymarkup1156\">WORQ<\/a>\u2019s inclusive policies and supportive communities help PWDs redefine their careers<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/dailymarkup1157\">Carsome<\/a> and Petronas AutoExpert team up to deliver expert care and hassle-free maintenance to car owners in Malaysia<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/dailymarkup1158\">Chickin<\/a> secures ~US$15M loan to help poultry farmers scale and provide affordable high-quality food for more people<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/dailymarkup1159\">Grab<\/a> and BYD team up to introduce up to 50,000 EVs across SEA, bringing green transportation to more driver-partners &amp; passengers<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Smoothie moves Other stories from 500-backed companies you may have missed:<\/p>\n","protected":false},"author":5,"featured_media":5617,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[613],"class_list":["post-5616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-being-juice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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