{"id":5589,"date":"2025-01-24T00:00:00","date_gmt":"2025-01-23T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=5589"},"modified":"2025-01-23T08:47:45","modified_gmt":"2025-01-23T00:47:45","slug":"daily-markup-1151-prefer-takes-on-cocoa-after-beanless-coffee-success-to-craft-sustainable-chocolate-without-compromising-on-taste-or-price","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=5589","title":{"rendered":"Daily Markup #1152: Prefer takes on cocoa after beanless coffee success to craft sustainable chocolate without compromising on taste or price"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeoVapqXyIDsnlOeoLNSq77dVNxIv8kS-0FmXnWN-KJNzf2ZMxoweGeBa5-FYt-wOxEQBe5XJLM1riPlpJ83Cj3ZMKzvlEpguohxDVsKhnchsYi9xgXy2jvywjfX_OLMB9847grxA?key=d8UmQ8M6W1FU13e10GaNgaHE\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Photo credit: Prefer<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From brew to bar<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.prefer.coffee\/\">Prefer<\/a>\u2019s coffee has been \u201cflying\u201d, shared Co-founder &amp; CEO <a href=\"https:\/\/www.linkedin.com\/in\/jakeberber\/\">Jake Berber<\/a>. \u201cWe\u2019ve been sold out since we launched [last year] and have closed over 50 foodservice and HORECA (hotel, restaurant, and caf\u00e9) customers.\u201d<\/li>\n\n\n\n<li>He also revealed the 500-backed startup\u2019s plans to launch a canned iced oat latte, and a new addition to their future-proof menu: cocoa-free chocolate.<\/li>\n\n\n\n<li>A prototype is in the works, with Prefer\u2019s cocoa-free solution using the same technology as their coffee, converting food byproducts into key aroma volatiles through fermentation.<\/li>\n\n\n\n<li>Meanwhile, global cocoa stocks are at their lowest in a decade due to extreme weather, crop diseases, and deforestation.<\/li>\n\n\n\n<li>Climate change is destroying cocoa crops, with predictions that only two-thirds of cocoa trees will survive by 2050.<\/li>\n\n\n\n<li>The industry is itself a major contributor to the crisis \u2013 a bar of chocolate requires 1,700 liters of water, and the need for land has meant that 94% and 80% of deforestation in Ghana and Ivory Coast, respectively, is attributed to cocoa; the two largest producers.<\/li>\n\n\n\n<li>\u201cThat\u2019s always been the goal: to create a platform flavours technology that creates food and beverages under threat,\u201d Jake shared.<\/li>\n\n\n\n<li>He added that the cocoa-free chocolate will be launched as a B2B ingredient for food producers, with B2C pop-ups planned in Singapore this year.<\/li>\n\n\n\n<li>\u201cWe\u2019re optimizing for taste and price. By leveraging our unique fermentation technology, the goal is to provide a product significantly below price parity while maintaining our partner chocolate company\u2019s flavors.\u201d<\/li>\n\n\n\n<li>Read the full story on <a href=\"https:\/\/bit.ly\/4jlamaF\">Green Queen<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Other stories you may have missed:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/bit.ly\/dailymarkup1148\">Lingokids<\/a> teams up with NASA to turn screen time into space-themed learning for curious kids to explore at home or on the go<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/dailymarkup1149\">being juice<\/a> raises US$1M to bring 100% real fruit and vegetable beverages to fuel the health &amp; wellness of customers across SEA<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/dailymarkup1150\">Malaysia<\/a> aims to become Asia\u2019s Silicon Valley, and investors and founders see a winning plan<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/dailymarkup1151\">Transcelestial<\/a> delivers laser-powered Internet to remote areas faster and cheaper than ever before, and soon to deep space<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/4jCl4Kb\">GrabAds<\/a> and GroupM unlock the power of geo-based audience data in an industry-first partnership<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/3PFCfwD\">Easyship<\/a> announced a partnership with Increff, a merchandising software leader, to provide seamless logistics solutions to 700+ global eCommerce clients<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/3WOMJhd\">KAF-Carsome<\/a> consortium&#8217;s KAF Digital Bank receives license approval to commence operations<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>From brew to bar Other stories you may have missed:<\/p>\n","protected":false},"author":5,"featured_media":5590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322,319],"tags":[597],"class_list":["post-5589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","category-weekly-roundup","tag-prefer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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