{"id":5411,"date":"2024-10-22T00:00:00","date_gmt":"2024-10-21T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=5411"},"modified":"2024-10-18T21:29:04","modified_gmt":"2024-10-18T13:29:04","slug":"daily-markup-1100-prefer-brews-bean-free-coffee-and-helps-food-producers-and-fb-outlets-manage-food-waste-sustainably","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=5411","title":{"rendered":"Daily Markup #1100: Prefer brews bean-free coffee and helps food producers and F&amp;B outlets manage food waste sustainably"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd-F4RjVCtMFnjpBInUFg8SFtkjKLHa6ktb_BJsurPLbuXBipucbAChiFmLm5IW0D2I_fv-SCh2fRhO-UdK_ZO2mx9oX7gMHNvMKshgVfAx0DZpYX_hPSqO-H_1tj4Jhm60yySAkBjBm-Xqo-GZGxgBYeQp?key=oHLvrhyItQgkt-zsmIBcHA\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Photo credit: Prefer<\/figcaption><\/figure>\n\n\n\n<p><strong>&nbsp;Coffee with a conscience<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWe\u2019re not anti-coffee,\u201d <a href=\"https:\/\/www.linkedin.com\/in\/jakeberber\/\">Jake Berber<\/a>, Co-founder &amp; CEO of 500-backed foodtech startup <a href=\"https:\/\/www.prefer.coffee\/\">Prefer<\/a> shared, referring to their coffee product upcycled from leftover bread, soy pulp, and spent grain like barley.<\/li>\n\n\n\n<li>Coffee is just the first of a portfolio of food and beverages that the team aims to produce in a more sustainable way, by using fermentation rather than traditional agriculture.<\/li>\n\n\n\n<li>Jake and Co-founder &amp; CTO <a href=\"https:\/\/www.linkedin.com\/in\/djtansg\/\">DJ Tan<\/a> met at a startup accelerator where 50 budding entrepreneurs got to know each other in a speed date format. They found that they shared a lot of similar values and beliefs about what the future will look like.<\/li>\n\n\n\n<li>Why coffee? \u201cWe have a stronger familiarity with coffee flavors with the very strong coffee culture here in Southeast Asia. And we figured, hey, why not try coffee first? Cacao, chocolate are on our to-do list,\u201d DJ explained.<\/li>\n\n\n\n<li>To get a healthy supply of leftovers and spent ingredients, Prefer pays companies a token to compensate them for the time and energy put in to collect and deliver them.<\/li>\n\n\n\n<li>\u201cWe think it&#8217;s a very fair arrangement [and] a mutually beneficial situation where we can help them manage food waste and also turn that into a high value ingredient such as coffee,\u201d DJ shared.<\/li>\n\n\n\n<li>By upcycling food, Prefer ensures that they are not reliant on ingredients that are potentially decreasing.<\/li>\n\n\n\n<li>Jake revealed that the team\u2019s next step is building up their manufacturing capacity in Singapore to serve larger volume purchasers.<\/li>\n\n\n\n<li>Listen to the full interview on <a href=\"https:\/\/bit.ly\/3A7tk2H\">Channel News Asia<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Coffee with a conscience<\/p>\n","protected":false},"author":5,"featured_media":5412,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[597],"class_list":["post-5411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-prefer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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