{"id":5324,"date":"2024-09-13T00:00:00","date_gmt":"2024-09-12T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=5324"},"modified":"2024-09-11T22:14:01","modified_gmt":"2024-09-11T14:14:01","slug":"daily-markup-1073-meals-in-minutes-wants-to-unpack-the-myth-that-fresh-is-better-than-frozen-with-meal-kits-that-are-also-better-for-the-environment","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=5324","title":{"rendered":"Daily Markup #1073: Meals in Minutes wants to unpack the myth that fresh is better than frozen with meal kits that are also better for the environment"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdGqpXiN2GrxTMJ4PV4xFjlDI7MMasvI7m1LzTBIIDAgGiqkkjKfFVp-URzl5pIp0r7tTZTyGLnPf4X24695x9l1Vl5Fi7BTcGiazq137fBBVbbOEZE9FYdE2Sxk4B36JxU9_e6D9lr6f32quw5E9cw58uX?key=4jq_EovKkx4dcoxR_rPmJQ\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Photo credit: Meals in Minutes<\/figcaption><\/figure>\n\n\n\n<p><strong>Packed with goodness<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Too busy to cook, and fast food too unhealthy? Head over to the nearest grocer in Malaysia and Singapore and try out one of 500-backed <a href=\"https:\/\/mealsinminutes.co\/\">Meals in Minutes<\/a>\u2019 flash-frozen vacuum-packed meal kits!<\/li>\n\n\n\n<li>Like many others, you may think that frozen food is just not as nutritious as freshly cooked food. Co-founders <a href=\"https:\/\/www.linkedin.com\/in\/brandon-lim-50ab911b5\/\">Brandon Lim<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/khiara-mia-13a57250\/\">Khiara Mia<\/a> want to change that. \u201cEducating consumers on the benefits of our unique freezing process, which locks in freshness and preserves nutritional value, is crucial,\u201d Brandon shared.<\/li>\n\n\n\n<li>\u201cOur products undergo a freezing process at the peak of their freshness. With an extended freezer shelf life exceeding a year, customers can store their meals conveniently until they are ready to consume them,\u201d Khiara explained.<\/li>\n\n\n\n<li>This offers consumers the flexibility to buy in larger quantities without the pressure of immediate consumption, reducing the frequency of grocery shopping and the chances of food wastage.<\/li>\n\n\n\n<li>The team also supplies to establishments such as chain cafes, hotels, restaurants, and even karaoke chains. \u201cOur products are well-suited for these types of F&amp;B businesses because they offer consistency, quality, and a long shelf life, which helps minimize waste,\u201d Brandon shared.<\/li>\n\n\n\n<li>Apart from reducing food waste, the team\u2019s sustainability mission also extends to packaging. \u201cWe have adopted a minimal packaging philosophy. Instead of using an outer box, we use a transparent, recyclable pouch with no printing,\u201d Khiara revealed.<\/li>\n\n\n\n<li>With the US$1.5M Seed funding, a round led by 500 Global, the duo plans to expand to the U.K.. She shared that there is a more mature market for ready-to-cook food, with 29% of consumers having ready meals at least once per week.<\/li>\n\n\n\n<li>\u201cMoreover, the UK market serves as our initial entry point into the broader European market. This strategic move marks the beginning of our journey to introduce Meals in Minutes to an international audience,\u201d she added.<\/li>\n\n\n\n<li>Read the full interview <a href=\"https:\/\/bit.ly\/3zb2nuu\">here<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Other stories you may have missed:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/bit.ly\/dailymarkup1069\">iMotorbike<\/a> offers complimentary 6-month warranty to provide riders with a worry-free riding experience<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/dailymarkup1070\">eFishery<\/a>\u2019s debut year in India reels in positive EBITDA and US$5M+ in revenue; plans to grow in more Asian markets<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/dailymarkup1071\">Lingokids<\/a> discovers how screen time is helping parents stay productive and kids stay ahead during the school holidays<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/dailymarkup1072\">Prefer<\/a> upcycles stale bread, soy pulp, and spent barley through fermentation to ensure your cup of coffee is sustainable<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/3AY74sc\">Grab<\/a> celebrates delivery driver partners as modern-day superheroes in new National Heroes Day campaign<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Packed with goodness Other stories you may have missed:<\/p>\n","protected":false},"author":5,"featured_media":5325,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[593],"class_list":["post-5324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-meals-in-minutes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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