{"id":5307,"date":"2024-09-06T00:00:00","date_gmt":"2024-09-05T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=5307"},"modified":"2024-09-04T23:11:57","modified_gmt":"2024-09-04T15:11:57","slug":"daily-markup-1068-bloomthis-is-perfecting-the-art-and-heart-in-the-flower-gifting-business-and-growing-people-along-the-way","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=5307","title":{"rendered":"Daily Markup #1068: BloomThis is perfecting the art (and heart) in the flower-gifting business, and growing people along the way"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcY0JM0p5aDXySBYQK-EfDlIZGO7rRJARrA_2EzpGeZ_HMuOmb8oCRBRFFcjeLTSCAVWdFptIM4qzO-GIyf1lUyvM1CAxRY_RGoImDwgccZar-x5XHchMRH8d9i_LeTSYvgaAh6HB7VUyJulV97r6KsuaIY?key=_wmXCqvnnZ0kdue_oxOD5g\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Photo credit: Lifestyle Asia<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Blooming talent<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When was the last time you received flowers? If it has been a while since you\u2019ve gotten or gifted flowers, check out 500-backed e-gifting platform <a href=\"https:\/\/bloomthis.co\/\">BloomThis<\/a>, helmed by husband-and-wife team <a href=\"https:\/\/www.linkedin.com\/in\/gidenlim\/\">Giden Lim<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/penny-choo-84068234\/\">Penny Choo<\/a>.<\/li>\n\n\n\n<li>Naturally, it all started at a flower shop. \u201cMy mother was a florist,\u201d Giden shared. \u201cI started helping her when I was ten years old. So, I basically grew up in the business, seeing the potential of the business at the same time, and the challenges.\u201d<\/li>\n\n\n\n<li>\u201c[There was] very little innovation in the early days in terms of product design and the whole experience,\u201d he added, \u201cVery little digitization\u00a0 \u2014 or, you know, there\u2019s no e-commerce at all. So, I wanted to make a difference in at least injecting a digital way of how people send a gift and buy flowers.\u201d<\/li>\n\n\n\n<li>The BloomThis you know today is many iterations away from how the company originally operated. \u201cWhen we first started, we actually did subscription flowers and we only sent [flowers] once a week,\u201d Penny shared. \u201cIn fact, it was every Thursday of the week.<\/li>\n\n\n\n<li>But customers began asking for deliveries on other days, The couple then realized that what people actually want is an on-demand service. They also learned that people want these gifts to be ready to display as-is. That\u2019s how they created their proprietary hexagonal box design.<\/li>\n\n\n\n<li>9 years in, what insights have they gained? \u201cWe always hold on to the principle of three Ps,\u201d Penny shared. \u201cThe people, the process and also the platform. I think one very important thing that all entrepreneurs should be aware of is organizational development.\u201d<\/li>\n\n\n\n<li>\u201cAs we grow, we need our people to also grow together,\u201d she explained. \u201cAnd the right culture is very much important, and having everybody move at the same pace at the same time is equally important as we scale the business. The \u2018people\u2019 part and the \u2018culture\u2019 part is something that we should all put our effort into thinking about.\u201d<\/li>\n\n\n\n<li>Read the full story <a href=\"https:\/\/bit.ly\/4dQ1bfa\">here<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Other stories you may have missed:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/bit.ly\/dailymarkup1064\">Decube<\/a> launches Copilot to help business leaders with no coding skills make better decisions with all their data<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/dailymarkup1065\">Transcelestial<\/a> keeps the festival fun going at Coachella and Stagecoach with over 7.5x faster Internet speeds<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/dailymarkup1066\">WORQ<\/a> empowers businesses to reimagine their office spaces for better employee productivity and well-being<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/dailymarkup1067\">Aliena, Applecrumby, DealCart, iMotorbike, and Proglix<\/a> honored on Forbes Asia 100 to Watch for their strong innovative streak<\/li>\n\n\n\n<li><a href=\"https:\/\/yhoo.it\/3Te8Rj7\">Bukalapak<\/a> increased the comfort and safety of its platform, including combating counterfeit products and strengthening its intellectual property (IP) protection measures<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/3X8VQsl\">Gilmour Space<\/a> to launch Malya thermal imaging camera, with potential applications of bushfire detection and earth observation<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/47gskFO\">OhmniLabs<\/a> to debut OhmniCare telehealth robot at industry day event for advancing veteran healthcare<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Blooming talent Other stories you may have missed:<\/p>\n","protected":false},"author":5,"featured_media":5308,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322,319],"tags":[434],"class_list":["post-5307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","category-weekly-roundup","tag-bloomthis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Markup #1068: BloomThis is perfecting the art (and heart) in the flower-gifting business, and growing people along the way - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=5307\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Markup #1068: BloomThis is perfecting the art (and heart) in the flower-gifting business, and growing people along the way - Markup\" \/>\n<meta property=\"og:description\" content=\"Blooming talent Other stories you may have missed:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailymarkup.com\/?p=5307\" \/>\n<meta property=\"og:site_name\" content=\"Markup\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/500southeastasia\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-05T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-04T15:11:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-03-at-10.31.19\u202fPM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"805\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ching Yee Ho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dailymarkup.com\/#website\",\"url\":\"https:\/\/dailymarkup.com\/\",\"name\":\"Markup\",\"description\":\"Serving bite-sized news on 500 Southeast Asia&#039;s portfolio companies and insights to fuel your momentum in life and business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dailymarkup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dailymarkup.com\/?p=5307#primaryimage\",\"url\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-03-at-10.31.19\u202fPM.jpg\",\"contentUrl\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-03-at-10.31.19\u202fPM.jpg\",\"width\":805,\"height\":1200},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dailymarkup.com\/?p=5307#webpage\",\"url\":\"https:\/\/dailymarkup.com\/?p=5307\",\"name\":\"Daily Markup #1068: BloomThis is perfecting the art (and heart) in the flower-gifting business, and growing people along the way - Markup\",\"isPartOf\":{\"@id\":\"https:\/\/dailymarkup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dailymarkup.com\/?p=5307#primaryimage\"},\"datePublished\":\"2024-09-05T16:00:00+00:00\",\"dateModified\":\"2024-09-04T15:11:57+00:00\",\"author\":{\"@id\":\"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f\"},\"breadcrumb\":{\"@id\":\"https:\/\/dailymarkup.com\/?p=5307#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dailymarkup.com\/?p=5307\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dailymarkup.com\/?p=5307#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dailymarkup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Daily Markup #1068: BloomThis is perfecting the art (and heart) in the flower-gifting business, and growing people along the way\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f\",\"name\":\"Ching Yee Ho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dailymarkup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g\",\"caption\":\"Ching Yee Ho\"},\"url\":\"https:\/\/dailymarkup.com\/?author=5\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Daily Markup #1068: BloomThis is perfecting the art (and heart) in the flower-gifting business, and growing people along the way - Markup","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dailymarkup.com\/?p=5307","og_locale":"en_US","og_type":"article","og_title":"Daily Markup #1068: BloomThis is perfecting the art (and heart) in the flower-gifting business, and growing people along the way - Markup","og_description":"Blooming talent Other stories you may have missed:","og_url":"https:\/\/dailymarkup.com\/?p=5307","og_site_name":"Markup","article_publisher":"http:\/\/facebook.com\/500southeastasia","article_published_time":"2024-09-05T16:00:00+00:00","article_modified_time":"2024-09-04T15:11:57+00:00","og_image":[{"width":805,"height":1200,"url":"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-03-at-10.31.19\u202fPM.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ching Yee Ho","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/dailymarkup.com\/#website","url":"https:\/\/dailymarkup.com\/","name":"Markup","description":"Serving bite-sized news on 500 Southeast Asia&#039;s portfolio companies and insights to fuel your momentum in life and business.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dailymarkup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dailymarkup.com\/?p=5307#primaryimage","url":"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-03-at-10.31.19\u202fPM.jpg","contentUrl":"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-03-at-10.31.19\u202fPM.jpg","width":805,"height":1200},{"@type":"WebPage","@id":"https:\/\/dailymarkup.com\/?p=5307#webpage","url":"https:\/\/dailymarkup.com\/?p=5307","name":"Daily Markup #1068: BloomThis is perfecting the art (and heart) in the flower-gifting business, and growing people along the way - Markup","isPartOf":{"@id":"https:\/\/dailymarkup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dailymarkup.com\/?p=5307#primaryimage"},"datePublished":"2024-09-05T16:00:00+00:00","dateModified":"2024-09-04T15:11:57+00:00","author":{"@id":"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f"},"breadcrumb":{"@id":"https:\/\/dailymarkup.com\/?p=5307#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dailymarkup.com\/?p=5307"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dailymarkup.com\/?p=5307#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dailymarkup.com\/"},{"@type":"ListItem","position":2,"name":"Daily Markup #1068: BloomThis is perfecting the art (and heart) in the flower-gifting business, and growing people along the way"}]},{"@type":"Person","@id":"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f","name":"Ching Yee Ho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dailymarkup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g","caption":"Ching Yee Ho"},"url":"https:\/\/dailymarkup.com\/?author=5"}]}},"_links":{"self":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts\/5307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5307"}],"version-history":[{"count":1,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts\/5307\/revisions"}],"predecessor-version":[{"id":5309,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts\/5307\/revisions\/5309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/media\/5308"}],"wp:attachment":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}