{"id":5271,"date":"2024-08-22T00:00:00","date_gmt":"2024-08-21T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=5271"},"modified":"2024-08-20T16:14:48","modified_gmt":"2024-08-20T08:14:48","slug":"daily-markup-1057-notti-serves-up-delicious-pet-food-to-unleash-the-inner-foodie-and-tip-top-health-in-your-furry-friend","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=5271","title":{"rendered":"Daily Markup #1057: Notti serves up delicious pet food to unleash the inner foodie and tip-top health in your furry friend"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeauTaSfZevO96VEoHcoLiEcIHPmYzLKDJ9PZnWTKJpk3ZKnv8I4abI7Syhyn01X2WzABy-I7ulSNWifxPDim6U-jDJLroUK124JeFv8RBVWcDkcs5riIgBsUSR0E8iYWOpy5LWl55w75_nKBhXCeJpmX3x?key=j31qCl14M-MIjikAaCyfaQ\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Photo credit: Notti<\/figcaption><\/figure>\n\n\n\n<p><strong>A paw-sitive choice<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mysteries are fun, but not when they\u2019re in your meat. Over half of Malaysians are parents to \u2018furbabies\u2019, but many are unaware of just what goes into their pets\u2019 food.\u00a0<\/li>\n\n\n\n<li>Pet owners tend to settle for what\u2019s most affordable and available, which may contain additives and fillers that have little to no nutritional value.<\/li>\n\n\n\n<li>That unexplained allergic reaction or unsolvable health issue like excess shedding and kidney stones? That could be from poor quality food. \u201cI wondered why we cannot make better meals for them, since we love them so much and they\u2019re like family to us. Why aren\u2019t they eating food that\u2019s as good quality as ours?\u201d shared <a href=\"https:\/\/www.linkedin.com\/in\/ke-yee-yap-635517141\/\">Ke Yee Yap<\/a>.<\/li>\n\n\n\n<li>She went on to establish 500-backed <a href=\"https:\/\/nottipetfood.com\/\">Notti Pet Food<\/a> as an answer to her own ponderings. With her background in food science and nutrition, as well as experience in the human food industry, she set out on a mission to create tasty and healthy products for household pets.<\/li>\n\n\n\n<li>\u201cA lot of people don\u2019t know how to read ingredient lists and labels,\u201d she explained. \u201cThis is something that can also train owners to understand food packaging better and pick something suitable for their pets.\u201d<\/li>\n\n\n\n<li>Notti also regularly hosts pet-friendly community events where owners from all over the city can meet and bond over a shared love for animals.<\/li>\n\n\n\n<li>The team has already found much success, but Ke Yee is setting her sights higher: to achieve the prominence of international brands. This means debunking the myth that imported goods are better than local ones and convincing consumers that Notti is worth the higher price tag of commercial brands.<\/li>\n\n\n\n<li>\u201cWe are still a young company in our baby stage,\u201d she shared. \u201cBut I think our hard work and online traction, as well as the positive reviews from owners who switched to Notti, really helped us get recognized.\u201d<\/li>\n\n\n\n<li>Read the full story on <a href=\"https:\/\/bit.ly\/4fIy5jj\">The Edge<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A paw-sitive choice<\/p>\n","protected":false},"author":5,"featured_media":5272,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[606],"class_list":["post-5271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-notti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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