{"id":5237,"date":"2024-08-07T00:00:00","date_gmt":"2024-08-06T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=5237"},"modified":"2024-08-06T10:00:49","modified_gmt":"2024-08-06T02:00:49","slug":"daily-markup-1046-dagangans-spider-web-captures-the-demand-of-rural-indonesia-multinational-companies-and-homegrown-brands","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=5237","title":{"rendered":"Daily Markup #1046: Dagangan\u2019s \u2018spider web\u2019 captures the demand of rural Indonesia, multinational companies, and homegrown brands"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeU4IPcWkBNIeMdvOWCMR_mGaYRr3NY-1SgTC11r7yegV5FVlZ8PYldzgyYMFs7aHcUM9AM4uuBQb5tOuhAxOXMUpsaU9E6jE7RKoKJFf-u6s9j3NmIrAbCem0pVC2oLToVdx87frcumjkgFHP2W2W4EVf0?key=lS8va3qBwIjs2N-J0ZBNZQ\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Photo credit: Dagangan<\/figcaption><\/figure>\n\n\n\n<p><strong>A win-win-win solution<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201c<a href=\"https:\/\/www.dagangan.com\/\">Dagangan<\/a> is my way of doing something for the country.\u201d \u2014 <a href=\"https:\/\/www.linkedin.com\/in\/ryan-manafe\/\">Ryan Manafe<\/a>, Co-founder &amp; CEO of the 500-backed social commerce platform.<\/li>\n\n\n\n<li>With a population of 270 million spread out across 18,000 islands, many in Indonesia live in remote areas. This impedes their access to affordable daily necessities such as rice, sugar, and tea.<\/li>\n\n\n\n<li>With no supermarkets in rural areas, villages are typically served by micro stores called warungs. The owners have to travel long distances over bumpy roads to the nearest city center to get their supplies, which increases the cost for consumers.<\/li>\n\n\n\n<li>To solve this, Dagangan built a hub-and-spoke system. \u201cIt&#8217;s basically a network of micro warehouses, like a spider web. We put micro warehouses inside the villages, so big brands don&#8217;t have to build or acquire their own distribution channel for rural areas,\u201d Ryan explained.<\/li>\n\n\n\n<li>This system makes it efficient for brands to deliver to these hubs because Dagangan can fulfill their minimum order quantity, and the team can help them forecast demand from the villages surrounding the hub.<\/li>\n\n\n\n<li>What\u2019s more, the team can also help brands map out consumer behavior and trends, empowering them to set up effective marketing campaigns for specific market segments. This empowers not only multinational brands but also small and medium enterprises (SMEs)!<\/li>\n\n\n\n<li>Will Dagangan bring this model to other countries? Ryan revealed that a local partner with a good sense of timing to know when to start something similar is essential. \u201cNumber two is of course an understanding of the local markets and local context,\u201d he added.<\/li>\n\n\n\n<li>Buy-in from brands is also crucial. He shared, \u201cFrom a profitability perspective, we need incentives and support from brands.\u201d<\/li>\n\n\n\n<li>Watch the full podcast episode on <a href=\"https:\/\/bit.ly\/3LVzfdj\">Asia Tech<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A win-win-win solution<\/p>\n","protected":false},"author":5,"featured_media":5238,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[462],"class_list":["post-5237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-dagangan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Markup #1046: Dagangan\u2019s \u2018spider web\u2019 captures the demand of rural Indonesia, multinational companies, and homegrown brands - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=5237\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Markup #1046: Dagangan\u2019s \u2018spider web\u2019 captures the demand of rural Indonesia, multinational companies, and homegrown brands - Markup\" \/>\n<meta property=\"og:description\" content=\"A win-win-win solution\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailymarkup.com\/?p=5237\" \/>\n<meta property=\"og:site_name\" content=\"Markup\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/500southeastasia\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-06T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-06T02:00:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/08\/Ryan-Manafe-Co-Founder-and-CEO-Dagangan.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"852\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ching Yee Ho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dailymarkup.com\/#website\",\"url\":\"https:\/\/dailymarkup.com\/\",\"name\":\"Markup\",\"description\":\"Serving bite-sized news on 500 Southeast Asia&#039;s portfolio companies and insights to fuel your momentum in life and business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dailymarkup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dailymarkup.com\/?p=5237#primaryimage\",\"url\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/08\/Ryan-Manafe-Co-Founder-and-CEO-Dagangan.jpeg\",\"contentUrl\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/08\/Ryan-Manafe-Co-Founder-and-CEO-Dagangan.jpeg\",\"width\":852,\"height\":647},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dailymarkup.com\/?p=5237#webpage\",\"url\":\"https:\/\/dailymarkup.com\/?p=5237\",\"name\":\"Daily Markup #1046: Dagangan\u2019s \u2018spider web\u2019 captures the demand of rural Indonesia, multinational companies, and homegrown brands - 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