{"id":5212,"date":"2024-07-29T00:00:00","date_gmt":"2024-07-28T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=5212"},"modified":"2024-07-26T10:25:05","modified_gmt":"2024-07-26T02:25:05","slug":"daily-markup-1039-rene-menezes-of-involve-asia-shares-how-content-creators-and-brands-can-maintain-authenticity-in-marketing","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=5212","title":{"rendered":"Daily Markup #1039: Ren\u00e9 Menezes of Involve Asia shares how content creators and brands can maintain authenticity in marketing"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfy9Ywyq4uAnFRGzyOQ0OgBHfN9HydCQ9nQZaDyeI6XeBh7ExWGzRtC9sKRhaGqPUhteUc_D_aLK3jb2FdBwKfAAC5qbpjyyScxtyu_rl6q6iVQCznD9AIxoM0zUgcTjHyAwvfJjpJ0qqYx-zXFicZJohsK?key=FGjPUAn2HZ5EIRYXY07C1w\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Photo credit: BFM 89.9<\/figcaption><\/figure>\n\n\n\n<p><strong>Star power<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If they don\u2019t do it, someone else is going to. Celebrities are increasingly leveraging their fame not only for brand endorsements, but also to launch their own ventures \u2014 think Rihanna, Gordon Ramsay, and Uncle Roger.<\/li>\n\n\n\n<li>As they expand from entertainment to entrepreneurship, their businesses benefit from their media presence, personal brand, and marketing to their loyal fan base. But they also face unique challenges such as heightened consumer expectations and the need to maintain authenticity.<\/li>\n\n\n\n<li>Brands don\u2019t often get the kind of engagement that celebrities and influencers get. <a href=\"https:\/\/www.linkedin.com\/in\/rene-e-menezes\/\">Ren\u00e9 E. Menezes<\/a>, Co-founder &amp; President of 500-backed martech platform <a href=\"https:\/\/involve.asia\/\">Involve Asia<\/a> shares that the average influencer on Instagram garners a 2% engagement rate \u2014 3-4x higher than brands that are spending hundreds of thousands of dollars on Instagram promotions.<\/li>\n\n\n\n<li>How can influencers maintain their authenticity? \u201cYou can&#8217;t bite the hand that feeds you,\u201d Ren\u00e9 shared. \u201cYou have to first and foremost, look after your clout. The great thing is that the audience has sort of a personal relationship with you; the comment section is a great insight into what people are thinking.\u201d<\/li>\n\n\n\n<li>As for companies who want to engage a celebrity or influencer to boost their marketing efforts, he advises them to give a significant amount of flexibility to content creators.<\/li>\n\n\n\n<li>He explained that brands tend to want influencers to do things their way and it ends up becoming a push and pull, but brands have to trust that content creators know what will appeal to their audiences.<\/li>\n\n\n\n<li>Listen to the full interview on <a href=\"https:\/\/bit.ly\/3ydehn7\">BFM 89.9<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Star power<\/p>\n","protected":false},"author":5,"featured_media":5213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[517],"class_list":["post-5212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-involve-asia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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