{"id":5120,"date":"2024-06-25T00:00:00","date_gmt":"2024-06-24T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=5120"},"modified":"2024-06-24T12:28:34","modified_gmt":"2024-06-24T04:28:34","slug":"daily-markup-1015-notti-bags-us500k-to-improve-pet-health-with-premium-quality-food-reaching-more-pet-lovers-in-malaysia-singapore-philippines","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=5120","title":{"rendered":"Daily Markup #1015: Notti bags US$500K to improve pet health with premium quality food; reaching more pet lovers in Malaysia, Singapore, Philippines"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcwysomdo5bwhA7D4Otij2o52PD6LPT9bmKyfeCP5TdQcCYrvfzGwCb7Pam_Nz-SJL7elRqXe6mU4Bw4e3c9_WhM97F_Dv7opNs_PS4KzsdhPBps-XvrkcLis57AkrDggtsb6qt5Uf03rnXqa_QLGd7wmg1?key=tttNvGilpxcXm8y7iGOkJg\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Photo credit: Notti Pet Food<\/figcaption><\/figure>\n\n\n\n<p><strong>Slow-baked fast food<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Frustrated by the lack of high-quality food in the market for her pets, <a href=\"https:\/\/www.linkedin.com\/in\/ke-yee-yap-635517141\/\">Keyee Yap<\/a> launched Southeast Asia\u2019s first slow-baked super premium kibbles.<\/li>\n\n\n\n<li>After bootstrapping in the initial months, her startup <a href=\"https:\/\/nottipetfood.com\/\">Notti<\/a> just raised US$500K from 500 Global and First Move! The fresh capital will drive Notti\u2019s strategic initiatives, including the launch of new product lines and market expansion in the Philippines and Singapore.<\/li>\n\n\n\n<li>Low-quality pet food can be detrimental to pet health, and Notti\u2019s slow-baked pet kibbles and treats were created to offer a superior alternative. Their recipes use 100% human-grade meat and are enriched with fruits, vegetables, probiotics, and prebiotics. Say goodbye to meat meal and ambiguous labeling!<\/li>\n\n\n\n<li>Got picky eaters? Most approve of Notti too! Available today in over 100 pet shops across Malaysia, Singapore, Hong Kong, and the Philippines, the team aims to reach 200 online and offline distributors by the end of 2024.<\/li>\n\n\n\n<li>Khailee Ng, Managing Partner at 500 Global, elaborated on Notti\u2019s team strengths: \u201cWhat begins as a pet food company is really a pet-focused company with a roadmap of multiple revenue streams and products. The team has experience building this in the past for humans, and as pet spending continues to grow, we\u2019re excited to be supporting this for pets alongside Notti!\u201d<\/li>\n\n\n\n<li>Audra Pakalnyte, Partner at First Move, highlighted Notti&#8217;s transformative potential: &#8220;At First Move, we seek out founders with grit, deep know-how, and passion, and Ke Yee embodies all of these qualities. From our first meeting, it was clear that her commitment to solving real problems, innovating, and maintaining high standards in the pet industry was a driving force behind Notti.\u201d<\/li>\n\n\n\n<li>In addition to pioneering advancements in pet health and nutrition, Notti actively participates in Trap-Neuter-Return (TNR) programs and launches campaigns that educate and contribute to charitable causes, such as donating pet kibbles to animal shelters to support the stray community.<\/li>\n\n\n\n<li>Congratulations to the Notti team!<\/li>\n\n\n\n<li>Read the full story on <a href=\"https:\/\/bit.ly\/4bcBgfp\">Digital News Asia<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Slow-baked fast food<\/p>\n","protected":false},"author":5,"featured_media":5121,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[606],"class_list":["post-5120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-notti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Markup #1015: Notti bags US$500K to improve pet health with premium quality food; reaching more pet lovers in Malaysia, Singapore, Philippines - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=5120\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Markup #1015: Notti bags US$500K to improve pet health with premium quality food; reaching more pet lovers in Malaysia, Singapore, Philippines - Markup\" \/>\n<meta property=\"og:description\" content=\"Slow-baked fast food\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailymarkup.com\/?p=5120\" \/>\n<meta property=\"og:site_name\" content=\"Markup\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/500southeastasia\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-24T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-24T04:28:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/06\/Notti-Allergy-Care-Slow-Baked-Fresh-Duck-Salmon-Super-Premium-Dog-Food.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ching Yee Ho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dailymarkup.com\/#website\",\"url\":\"https:\/\/dailymarkup.com\/\",\"name\":\"Markup\",\"description\":\"Serving bite-sized news on 500 Southeast Asia&#039;s portfolio companies and insights to fuel your momentum in life and business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dailymarkup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dailymarkup.com\/?p=5120#primaryimage\",\"url\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/06\/Notti-Allergy-Care-Slow-Baked-Fresh-Duck-Salmon-Super-Premium-Dog-Food.jpg\",\"contentUrl\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/06\/Notti-Allergy-Care-Slow-Baked-Fresh-Duck-Salmon-Super-Premium-Dog-Food.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dailymarkup.com\/?p=5120#webpage\",\"url\":\"https:\/\/dailymarkup.com\/?p=5120\",\"name\":\"Daily Markup #1015: Notti bags US$500K to improve pet health with premium quality food; reaching more pet lovers in Malaysia, Singapore, Philippines - Markup\",\"isPartOf\":{\"@id\":\"https:\/\/dailymarkup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dailymarkup.com\/?p=5120#primaryimage\"},\"datePublished\":\"2024-06-24T16:00:00+00:00\",\"dateModified\":\"2024-06-24T04:28:34+00:00\",\"author\":{\"@id\":\"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f\"},\"breadcrumb\":{\"@id\":\"https:\/\/dailymarkup.com\/?p=5120#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dailymarkup.com\/?p=5120\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dailymarkup.com\/?p=5120#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dailymarkup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Daily Markup #1015: Notti bags US$500K to improve pet health with premium quality food; reaching more pet lovers in Malaysia, Singapore, Philippines\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f\",\"name\":\"Ching Yee Ho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dailymarkup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g\",\"caption\":\"Ching Yee Ho\"},\"url\":\"https:\/\/dailymarkup.com\/?author=5\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Daily Markup #1015: Notti bags US$500K to improve pet health with premium quality food; reaching more pet lovers in Malaysia, Singapore, Philippines - Markup","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dailymarkup.com\/?p=5120","og_locale":"en_US","og_type":"article","og_title":"Daily Markup #1015: Notti bags US$500K to improve pet health with premium quality food; reaching more pet lovers in Malaysia, Singapore, Philippines - Markup","og_description":"Slow-baked fast food","og_url":"https:\/\/dailymarkup.com\/?p=5120","og_site_name":"Markup","article_publisher":"http:\/\/facebook.com\/500southeastasia","article_published_time":"2024-06-24T16:00:00+00:00","article_modified_time":"2024-06-24T04:28:34+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/06\/Notti-Allergy-Care-Slow-Baked-Fresh-Duck-Salmon-Super-Premium-Dog-Food.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ching Yee Ho","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/dailymarkup.com\/#website","url":"https:\/\/dailymarkup.com\/","name":"Markup","description":"Serving bite-sized news on 500 Southeast Asia&#039;s portfolio companies and insights to fuel your momentum in life and business.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dailymarkup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dailymarkup.com\/?p=5120#primaryimage","url":"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/06\/Notti-Allergy-Care-Slow-Baked-Fresh-Duck-Salmon-Super-Premium-Dog-Food.jpg","contentUrl":"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/06\/Notti-Allergy-Care-Slow-Baked-Fresh-Duck-Salmon-Super-Premium-Dog-Food.jpg","width":1200,"height":675},{"@type":"WebPage","@id":"https:\/\/dailymarkup.com\/?p=5120#webpage","url":"https:\/\/dailymarkup.com\/?p=5120","name":"Daily Markup #1015: Notti bags US$500K to improve pet health with premium quality food; reaching more pet lovers in Malaysia, Singapore, Philippines - Markup","isPartOf":{"@id":"https:\/\/dailymarkup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dailymarkup.com\/?p=5120#primaryimage"},"datePublished":"2024-06-24T16:00:00+00:00","dateModified":"2024-06-24T04:28:34+00:00","author":{"@id":"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f"},"breadcrumb":{"@id":"https:\/\/dailymarkup.com\/?p=5120#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dailymarkup.com\/?p=5120"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dailymarkup.com\/?p=5120#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dailymarkup.com\/"},{"@type":"ListItem","position":2,"name":"Daily Markup #1015: Notti bags US$500K to improve pet health with premium quality food; reaching more pet lovers in Malaysia, Singapore, Philippines"}]},{"@type":"Person","@id":"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f","name":"Ching Yee Ho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dailymarkup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g","caption":"Ching Yee Ho"},"url":"https:\/\/dailymarkup.com\/?author=5"}]}},"_links":{"self":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts\/5120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5120"}],"version-history":[{"count":1,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts\/5120\/revisions"}],"predecessor-version":[{"id":5122,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts\/5120\/revisions\/5122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/media\/5121"}],"wp:attachment":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}