{"id":5015,"date":"2024-05-08T00:00:00","date_gmt":"2024-05-07T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=5015"},"modified":"2024-05-07T09:56:44","modified_gmt":"2024-05-07T01:56:44","slug":"daily-markup-982-prefer-makes-it-easy-for-cafes-to-serve-sustainable-beanless-coffee-plans-to-expand-to-nuts-and-fruits-in-the-future","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=5015","title":{"rendered":"Daily Markup #982: Prefer makes it easy for cafes to serve sustainable, beanless coffee; plans to expand to nuts and fruits in the future"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Zp-oMwyyAkxP78UUSGjqVUapWqiG7QqlwsvcLsKLaTaKbyWHZ8-RNdP8Rq-HP79Nssl0_VeKmrvuqFdZzM-fNvtIcyZrXlAeZndHTswl39PesczZ8u4xALzHVQpeqJn5grhUXv3GbgTC7555H3SKQHI\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Photo credit: Prefer<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Coffee for good<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coffee plants take 5 years to bear fruit. Going beanless gets your coffee to the table in 48 hours!\u00a0<\/li>\n\n\n\n<li>What\u2019s more? Coffee has the sixth highest carbon footprint globally at 29kg of carbon dioxide emissions per kilogram of coffee beans produced. We\u2019re reducing this thanks to the shared love for coffee between co-founders <a href=\"https:\/\/www.linkedin.com\/in\/jakeberber\/\">Jake Berber<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/djtansg\/\">Ding Jie Tan<\/a>, nicknamed \u2018Prince of Fermentation\u2019.\u00a0<\/li>\n\n\n\n<li>Together, they offer beanless coffee through their 500-backed foodtech startup, <a href=\"https:\/\/www.prefer.coffee\/\">Prefer<\/a>, which produces fresh coffee grounds and bottled cold brew coffee by upcycling old Gardenia bread, soybean pulp from Mr. Bean, and spent barley grains from local breweries. These ingredients are then blended and fermented before being roasted in an oven for aroma and flavor.<\/li>\n\n\n\n<li>Currently, Prefer produces about 50kg of coffee a month, and Prefer coffee is served at 14 F&amp;B outlets in Singapore. Jake and Ding Jie are searching for a manufacturing facility to expand production capabilities to serve customers across Southeast Asia, starting with Manila this year.<\/li>\n\n\n\n<li>Jake shared, \u201cOur technology is scalable with readily available ingredients and accessible equipment. It is also very easy for companies to try Prefer coffee because the grounds are compatible with existing coffee-making machines, and cafes don\u2019t incur additional costs when they switch to our brand.\u201d<\/li>\n\n\n\n<li>Beyond coffee, the duo wants to replicate the flavors of other crops threatened by climate change, such as cacao, vanilla, hazelnut, and citrus fruit. Jake added, \u201cWe want to recreate a portfolio of different foods that we love in a more sustainable and affordable manner.\u201d<\/li>\n\n\n\n<li>Read the full story on <a href=\"https:\/\/bit.ly\/3xW2Yza\">The Peak<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Coffee for good<\/p>\n","protected":false},"author":5,"featured_media":5016,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[],"class_list":["post-5015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Markup #982: Prefer makes it easy for cafes to serve sustainable, beanless coffee; plans to expand to nuts and fruits in the future - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=5015\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Markup #982: Prefer makes it easy for cafes to serve sustainable, beanless coffee; plans to expand to nuts and fruits in the future - Markup\" \/>\n<meta property=\"og:description\" content=\"Coffee for good\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailymarkup.com\/?p=5015\" \/>\n<meta property=\"og:site_name\" content=\"Markup\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/500southeastasia\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-07T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-07T01:56:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-03-at-4.06.47\u202fPM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1273\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ching Yee Ho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dailymarkup.com\/#website\",\"url\":\"https:\/\/dailymarkup.com\/\",\"name\":\"Markup\",\"description\":\"Serving bite-sized news on 500 Southeast Asia&#039;s portfolio companies and insights to fuel your momentum in life and business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dailymarkup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dailymarkup.com\/?p=5015#primaryimage\",\"url\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-03-at-4.06.47\u202fPM.jpg\",\"contentUrl\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-03-at-4.06.47\u202fPM.jpg\",\"width\":1920,\"height\":1273},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dailymarkup.com\/?p=5015#webpage\",\"url\":\"https:\/\/dailymarkup.com\/?p=5015\",\"name\":\"Daily Markup #982: Prefer makes it easy for cafes to serve sustainable, beanless coffee; 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