{"id":50,"date":"2021-05-19T00:00:00","date_gmt":"2021-05-19T00:00:00","guid":{"rendered":"https:\/\/markupbackup.wordpress.com\/2021\/07\/21\/durians-daily-256-espl-raises-seven-digit-funding-pledges-to-grow-grassroots-gaming-hellogold\/"},"modified":"2021-08-03T08:56:36","modified_gmt":"2021-08-03T08:56:36","slug":"durians-daily-256-espl-raises-seven-digit-funding-pledges-to-grow-grassroots-gaming-hellogold","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=50","title":{"rendered":"Daily Markup #256: ESPL raises seven-digit funding, pledges to grow grassroots gaming; HelloGold seeks to expand via e-wallet providers; How Alodokter improved its in-app experience for better healthcare"},"content":{"rendered":"<figure class=\"wp-caption\"><img decoding=\"async\" data-width=\"855\" data-height=\"570\" src=\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2021\/07\/img_60f7dab4af38f.jpg\"><figcaption class=\"wp-caption-text\">Credit: Campaign\u00a0Asia<\/figcaption><\/figure>\n<p><strong>Not just fun and games<\/strong><\/p>\n<ul>\n<li>500-backed startup <a href=\"https:\/\/espl.gg\/\" target=\"_blank\" rel=\"noopener\">Esports Players League (ESPL)<\/a>, an e-sports tournament organizer, announced it has closed a <a href=\"https:\/\/e27.co\/espl-raises-pre-series-a-to-grow-its-e-sports-tournament-for-grassroot-gamers-20210518\/\" target=\"_blank\" rel=\"noopener\">seven-digit pre-Series A funding round<\/a>.<\/li>\n<li>The Singapore-headquartered startup will use the capital for product enhancement and to further grow its platform.<\/li>\n<li>ESPL offers an integrated tournament model of both online and on-ground tournaments for the grassroots gamer community. It intends to act as a platform for aspiring e-sports enthusiasts to participate and be given a chance to be a world champion.<\/li>\n<li>According to the startup, to date, it has organized more than 312 tournaments across 16 countries in Asia, Europe, and America, viewed by close to 11.6 million e-sports enthusiasts.<\/li>\n<li>Read the full story on e27 <a href=\"https:\/\/e27.co\/espl-raises-pre-series-a-to-grow-its-e-sports-tournament-for-grassroot-gamers-20210518\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/li>\n<\/ul>\n<figure class=\"wp-caption\"><img decoding=\"async\" data-width=\"750\" data-height=\"422\" src=\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2021\/07\/img_60f7dab516925.jpg\"><figcaption class=\"wp-caption-text\">Credit: Tech in\u00a0Asia<\/figcaption><\/figure>\n<p><strong>Going for gold<\/strong><\/p>\n<ul>\n<li>500-backed fintech startup <a href=\"https:\/\/www.hellogold.com\/\" target=\"_blank\" rel=\"noopener\">HelloGold<\/a> recently appeared in a talk titled <a href=\"https:\/\/www.digitalnewsasia.com\/business\/fintech-momentum-has-only-grown-during-covid-19-and-set-accelerate\" target=\"_blank\" rel=\"noopener\">\u2018Fintech: The Growing Digital Momentum\u2019<\/a>. The session revealed that fintech platforms have enabled investors to diversify their assets.<\/li>\n<li>HelloGold allows users to invest in gold for as low as ~US$0.24. According to co-founder Ridwan Abdullah, the savings platform experienced growth during the pandemic.<\/li>\n<li>He added that in the last 12 months, HelloGold has onboarded between 20,000 to 30,000 new customers.<\/li>\n<li>What\u2019s next for HelloGold this year? Ridwan said the startup is looking to integrate its services with ewallet providers and hopes to announce partnerships.<\/li>\n<li>Read the full article on Digital News Asia <a href=\"https:\/\/www.digitalnewsasia.com\/business\/fintech-momentum-has-only-grown-during-covid-19-and-set-accelerate\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/li>\n<\/ul>\n<figure class=\"wp-caption\"><img decoding=\"async\" data-width=\"855\" data-height=\"570\" src=\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2021\/07\/img_60f7dab578738.jpg\"><figcaption class=\"wp-caption-text\">Credit: Campaign\u00a0Asia<\/figcaption><\/figure>\n<p><strong>Healthcare at your fingertips<\/strong><\/p>\n<ul>\n<li>500-backed healthcare superapp <a href=\"https:\/\/www.alodokter.com\/\" target=\"_blank\" rel=\"noopener\">Alodokter<\/a> has more than 28 million monthly active users, and over 40,000 certified doctors on the platform. However, it found that many users were uninstalling the app almost immediately after installation.<\/li>\n<li>So, Alodokter sought to improve engagement rates, increase active users, and improve conversion and click-through rates.<\/li>\n<li>To achieve this, it <a href=\"https:\/\/www.campaignasia.com\/article\/how-alodokter-lifted-engagement-by-45-using-machine-learning\/469220\" target=\"_blank\" rel=\"noopener\">engaged with a partner<\/a> to leverage its machine-learning technology and A\/B testing mechanism.<\/li>\n<li>Through the campaign, Alodokter was able to customize user flow on the app based on multiple variables such as location and preferences. It also personalized calls-to-action based on the stage of the customer journey.<\/li>\n<li>Overall, the startup saw the following results:<\/li>\n<\/ul>\n<ol>\n<li>Up to 16% improvement in activating users who had signed up on the app<\/li>\n<li>Up to 10% improvement in turning free-chat users to premium-chat users<\/li>\n<li>A 60% increase in monthly active users in eight months<\/li>\n<\/ol>\n<ul>\n<li>Get more details on Campaign Asia <a href=\"https:\/\/www.campaignasia.com\/article\/how-alodokter-lifted-engagement-by-45-using-machine-learning\/469220\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/li>\n<\/ul>\n<hr>\n<p><strong>Missed out the last Daily Markup? Go <\/strong><a href=\"https:\/\/dailymarkup.com\/\" target=\"_blank\" rel=\"noopener\"><strong>here<\/strong><\/a><strong> to check it out.<\/strong><\/p>\n<p><strong>You can also find us on <\/strong><a href=\"https:\/\/www.linkedin.com\/company\/500-durians\/\" target=\"_blank\" rel=\"noopener\"><strong>LinkedIn<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.facebook.com\/500durians\/\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/500Startups_SEA\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a><strong>, and <\/strong><a href=\"https:\/\/www.instagram.com\/500durians\/?hl=en\" target=\"_blank\" rel=\"noopener\"><strong>Instagram<\/strong><\/a><strong>.<\/strong><\/p>\n<figure><img decoding=\"async\" data-width=\"400\" data-height=\"400\" src=\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2021\/07\/img_60f7dab5c334f.jpg\"><\/figure>\n<p>500 Startups is a venture capital firm on a mission to discover and back the world\u2019s most talented entrepreneurs, help them create successful companies at scale, and build thriving global ecosystems. In Southeast Asia, 500 Startups invests through the pioneering 500 Southeast Asia family of funds. The 500 Southeast Asia funds have backed over 240 companies across multiple sectors from internet to consumer to deep technology. It continues to connect founders with capital, expertise and powerful regional and global networks to help them succeed.<\/p>\n<p><em>This post is intended solely for general informational or educational purposes only. 500 Startups Management Company, L.L.C. and its affiliates (collectively \u201c500 Startups\u201d) makes no representation as to the accuracy or information in this post and while reasonable steps have been taken to ensure that the information herein is accurate and up-to-date, no liability can be accepted for any error or omissions. All third party links in this post have not been independently verified by 500 Startups and the inclusion of such links should not be interpreted as an endorsement or confirmation of the content within. Information about portfolio companies\u2019 markets, competitors, performance, and fundraising has been provided by those companies\u2019 founders and has not been independently verified. Under no circumstances should any content in this post be construed as investment, legal, tax or accounting advice by 500 Startups, or an offer to provide any investment advisory service with regard to securities by 500 Startups. No content or information in this post should be construed as an offer to sell or solicitation of interest to purchase any securities advised by 500 Startups. Prospective investors considering an investment into any 500 Startups fund should not consider or construe this content as fund marketing material. The views expressed herein are as at the date of this post and are subject to change without notice. One or more 500 Startups fund may have a financial interest in one or more of the companies discussed.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Credit: Campaign\u00a0Asia Not just fun and games 500-backed startup Esports Players League (ESPL), an e-sports tournament organizer, announced it has closed a seven-digit pre-Series A funding round. The Singapore-headquartered startup will use the capital for product enhancement and to further grow its platform. ESPL offers an integrated tournament model of both online and on-ground tournaments [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2008,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[345,344,376],"class_list":["post-50","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-alodokter","tag-espl","tag-hellogold"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Markup #256: ESPL raises seven-digit funding, pledges to grow grassroots gaming; HelloGold seeks to expand via e-wallet providers; How Alodokter improved its in-app experience for better healthcare - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=50\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Markup #256: ESPL raises seven-digit funding, pledges to grow grassroots gaming; HelloGold seeks to expand via e-wallet providers; How Alodokter improved its in-app experience for better healthcare - Markup\" \/>\n<meta property=\"og:description\" content=\"Credit: Campaign\u00a0Asia Not just fun and games 500-backed startup Esports Players League (ESPL), an e-sports tournament organizer, announced it has closed a seven-digit pre-Series A funding round. 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