{"id":4968,"date":"2024-04-17T00:00:00","date_gmt":"2024-04-16T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=4968"},"modified":"2024-04-16T08:34:48","modified_gmt":"2024-04-16T00:34:48","slug":"daily-markup-968-una-brands-reaches-ebitda-profitability-with-optimal-organizational-structure-and-a-2x-surge-in-tiktok-shop-revenue-in-indonesia","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=4968","title":{"rendered":"Daily Markup #968: Una Brands reaches EBITDA profitability with optimal organizational structure and a 2x surge in TikTok Shop revenue in Indonesia"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXc14N2a7jOGAojTzaW1Oem8NAkWpgBoLe0x_RV0xJytq8PTDG_9qFQ5zItX8TootMbmGXo4EmJ86EG32qE5-1jFhVG8tmrrBkLlH_W6hiNod584sfw5OepO5FcO_7Cmw3aChGWwv4uWf0YFFMqx3Bg0Dgg?key=Taxqeg7kn8aldbvTVY-rBA\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Photo credit: Una Brands<\/figcaption><\/figure>\n\n\n\n<p><strong>Going places<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>500-backed eCommerce roll-up company <a href=\"https:\/\/www.una-brands.com\/\">Una Brands<\/a> has defied industry odds to achieve EBITDA (earnings before interest, taxes, depreciation, and amortization) profitability in Q4 2023.<\/li>\n\n\n\n<li>CFO <a href=\"https:\/\/www.linkedin.com\/in\/choweihao\/\">Weihao Cho<\/a> shared the team achieved this by reallocating resources since early 2023 to develop an optimal organizational structure.<\/li>\n\n\n\n<li>Additionally, the return of TikTok Shop in Indonesia (following its ban) led to a 2x surge in revenue from the channel, particularly in the beauty and wellness category.<\/li>\n\n\n\n<li>Una Brands works with eCommerce businesses in Asia-Pacific, using tech to optimize the identification, product placement, and marketing efforts of brands.<\/li>\n\n\n\n<li>Una Brands has acquired around 20 eCommerce businesses so far, including Singapore-based ErgoTune (ergonomic chairs), and EverDesk+ (adjustable desk retailer). The team has helped the companies expand to the U.S. and Australia.<\/li>\n\n\n\n<li>Other brands they\u2019ve acquired include Australia-based Juju (period care) and Malaysia-based Supermama Lab (baby care).\u00a0<\/li>\n\n\n\n<li>\u201cApart from continued focus on profitable growth, we continue to opportunistically source for acquisition targets and strategic transactions,\u201d Weihao shared.<\/li>\n\n\n\n<li>Read the full story on <a href=\"https:\/\/bit.ly\/4cKbPUy\">Tech in Asia<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Going places<\/p>\n","protected":false},"author":5,"featured_media":4969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[361],"class_list":["post-4968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-una-brands"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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