{"id":4962,"date":"2024-04-15T00:00:00","date_gmt":"2024-04-14T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=4962"},"modified":"2024-04-12T14:54:26","modified_gmt":"2024-04-12T06:54:26","slug":"daily-markup-966-meals-in-minutes-packs-nutrition-and-convenience-in-effortless-gourmet-meal-kits-for-terrible-cooks-aspiring-chefs-and-fb-biz","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=4962","title":{"rendered":"Daily Markup #966: Meals in Minutes packs nutrition and convenience in effortless gourmet meal kits for terrible cooks, aspiring chefs, and F&amp;B biz"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/wU2qx_AOeIfN4i5cJtlwVt0zj3OPMBDdAEmOowZDqxjt5GJoiwe9OtfnO5_fX083BFCWlMF8wLzzB7IN41pqalEUcz6XAtr_rvz4lgk-jmtht5m3iKOAHxqnRjkXqyzNXxV5fOmuOCeBFAztqkQhi4E\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Photo credit: BFM 89.9<\/figcaption><\/figure>\n\n\n\n<p><strong>Delicious convenience<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More people are warming up to the idea of meal kits to complement their busy lifestyles and unpredictable schedules. Co-founders <a href=\"https:\/\/www.linkedin.com\/in\/brandon-lim-50ab911b5\/\">Brandon Lim<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/khiara-mia-13a57250\/\">Khiara Mia<\/a> saw this opportunity and launched 500-backed <a href=\"https:\/\/mealsinminutes.co\/\">Meals in Minutes<\/a> not only to cater to these individuals, but also F&amp;B businesses like restaurants and cafes.<\/li>\n\n\n\n<li>Here\u2019s the gap they\u2019re aiming to fill: If we want something quick, we tend to go for unhealthy fast food. If we want something healthy, it has to be home-cooked. Meals in Minutes offers a 3rd option that\u2019s convenient and nutritious.<\/li>\n\n\n\n<li>Khiara, a self-confessed \u201cterrible cook\u201d, also wanted to empower people with limited culinary skills like her.<\/li>\n\n\n\n<li>Meal kits that provide a recipe book and fresh ingredients don\u2019t solve the problem for those who lack the confidence to cook. \u201cWe wanted to take it a step further and simplify it even more,\u201d she explained.<\/li>\n\n\n\n<li>For aspiring chefs, Chef Mode allows them to add their own ingredients to the mix and come up with their own culinary creations.<\/li>\n\n\n\n<li>The team\u2019s meal kits involved 2 years of reverse engineering dishes, and a lot of research and development, to arrive at recipes that can be flash frozen. Combining this with knowledge of market trends, they have been able to produce meal kits that people love.<\/li>\n\n\n\n<li>They\u2019re also on a mission to redefine frozen food. \u201cThere\u2019s a misconception that frozen food cannot be healthy,\u201d Brandon shared. \u201cA lot of the frozen food that we&#8217;re familiar with is the ready-to-eat ones, which are laden with preservatives and so on.\u201d<\/li>\n\n\n\n<li>As their recipes continue to make its way into the stomachs and hearts of customers, the team\u2019s business is on the right track. \u201cWe were profitable from year two onwards,\u201d he revealed. \u201cFrom year 1 to year 2, we 10x our revenue.\u201d<\/li>\n\n\n\n<li>Listen to the full interview on <a href=\"https:\/\/bit.ly\/3TKQOR8\">BFM 89.9<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Delicious convenience<\/p>\n","protected":false},"author":5,"featured_media":4963,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[593],"class_list":["post-4962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-meals-in-minutes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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