{"id":4959,"date":"2024-04-12T00:00:00","date_gmt":"2024-04-11T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=4959"},"modified":"2024-04-10T10:08:17","modified_gmt":"2024-04-10T02:08:17","slug":"daily-markup-965-tips-from-500-globals-khailee-ng-on-playing-the-long-game-looking-at-the-right-numbers-and-questioning-basic-assumptions","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=4959","title":{"rendered":"Daily Markup #965: Tips from 500 Global\u2019s Khailee Ng on playing the long game, looking at the right numbers, and questioning basic assumptions"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/0RxIFpRtbAvDaCIXEOqi31cAvaPcU8rV9-dlphvLK8gv4X2PRznvfTMUIlKkFesOXgAakMSc5TGO_OSUx8roKiNj94s3vqOWNcBiMDLo2V_ExTPDzn8apbKq2cdR9J4m1a8zeWKTuj3Z2__JbHxzWdo\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Photo credit: MYStartup<\/figcaption><\/figure>\n\n\n\n<p><strong>Back to basics<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tip #1: Energy management.<\/strong> A founder has a finite amount of energy they can use. If they\u2019re not taking care of their mental wellness, they\u2019re not rejuvenating themselves or refilling the tank fast enough, then their energy gets depleted over time.<\/li>\n\n\n\n<li>Using the metaphor of a lithium ion battery in an iPhone: \u201cDon&#8217;t let it go to 0%. Charge when it\u2019s 20% or 30%, but don&#8217;t go to 100% \u2014 don&#8217;t overcharge or the battery will get worn down,\u201d 500 Global Managing Partner <a href=\"https:\/\/www.linkedin.com\/in\/khailee\/\">Khailee Ng<\/a> shared.<\/li>\n\n\n\n<li>\u201cSometimes you need to go 110%, sometimes you are at -100%, but for the most part, if you keep your energy levels managed then you get to really build companies that outlast. Think of it as a long game.\u201d<\/li>\n\n\n\n<li><strong>Tip #2: Pitch with a bottom-up model.<\/strong> \u201cThe biggest mistake founders make when pitching is they&#8217;ll say this is a US$3T industry, or they\u2019re solving an AdTech issue and it\u2019s a US$9T a year opportunity; they use these top-down stats but they lose their meaning,\u201d he explained.<\/li>\n\n\n\n<li>With the bottom-up model, founders focus on the revenue of selling one product, and what percentage of the target market they\u2019re planning to capture in the next 10 years.<\/li>\n\n\n\n<li><strong>Tip #3: Don\u2019t get trapped in assumptions of what it means to be a startup.<\/strong> \u201cIf you build a startup 10 years ago, there were no norms, but now there are a lot of reference points, and they need to be challenged,\u201d Khailee elaborated.<\/li>\n\n\n\n<li>\u201cThe main one is thinking that you need to build a regional company now. I&#8217;m not saying don&#8217;t build a regional company \u2014 I&#8217;m saying \u2018why does the destiny of your company and its journey toward hundreds of millions of dollars, why must that be automatically assumed to be contained within a regional story\u2019?\u201d<\/li>\n\n\n\n<li>\u201cA Malaysian company doesn&#8217;t have to expand to Singapore and Indonesia as a next market automatically. A lot of it depends on your business model. Why not expand to Bangladesh, why not Sri Lanka? Your startup has its own unique story and path. There are a lot of different markets that actually are easier to break into.\u201d<\/li>\n\n\n\n<li>Watch the full interview <a href=\"https:\/\/bit.ly\/3J3102r\">here<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Back to basics<\/p>\n","protected":false},"author":5,"featured_media":4960,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[473],"class_list":["post-4959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-500-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Markup #965: Tips from 500 Global\u2019s Khailee Ng on playing the long game, looking at the right numbers, and questioning basic assumptions - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=4959\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Markup #965: Tips from 500 Global\u2019s Khailee Ng on playing the long game, looking at the right numbers, and questioning basic assumptions - 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