{"id":4946,"date":"2024-04-04T00:00:00","date_gmt":"2024-04-03T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=4946"},"modified":"2024-04-03T08:59:51","modified_gmt":"2024-04-03T00:59:51","slug":"daily-markup-961-bloomthis-combines-tech-and-emotions-to-modernize-the-timeless-human-tradition-of-gifting","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=4946","title":{"rendered":"Daily Markup #961: BloomThis combines tech and emotions to modernize the timeless human tradition of gifting\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/N6d8n-FcTak6hGe1xO98muomkWMFaeHgySa0ZoMq-zCG1zILRAwaIz1TeeSLMxIYHED0M9nARKKLTXAYuKDvyG_a1p1EmcG7o2mu8Wk8xHgaaStnQj3n6Ar7pc0mJF1awtC1BRM2NiRQy6DOBbNZ-XU\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Photo credit: BloomThis<\/figcaption><\/figure>\n\n\n\n<p><strong>It\u2019s not always rosy<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At a time when many entrepreneurs were launching startups in new sectors and industries, husband and wife <a href=\"https:\/\/www.linkedin.com\/in\/gidenlim\/\">Giden Lim<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/penny-choo-84068234\/\">Penny Choo<\/a> looked the other way towards the floral and gifting business. Naturally, they faced skepticism, but the couple had a very specific goal \u2014 to shake things up.<\/li>\n\n\n\n<li>500-backed <a href=\"https:\/\/bloomthis.co\/\">BloomThis<\/a> is the result, and they have been using technology to streamline inefficient traditional processes, improve customer communication, and elevate the online buying experience.<\/li>\n\n\n\n<li>But they didn\u2019t stop there. Once again, against conventional wisdom, the company went on to open three brick-and-mortar stores in Malaysia.<\/li>\n\n\n\n<li>\u201cA physical space lets us provide customers with a tangible, immersive experience that complements our online offerings,\u201d Giden explained. \u201cWe also want to foster community by engaging with people through workshops, events and interactive activities hosted at our outlets.\u201d<\/li>\n\n\n\n<li>While being an early mover in the field meant experiencing failures that may not have precedent, Giden shared that they are a crucial part of learning and achieving success.<\/li>\n\n\n\n<li>His key takeaway? \u201cThe importance of rapid iteration: Prioritizing high-impact tasks, swiftly evaluating their impact and avoiding too much investment in low-impact tasks. Focusing on rapid iteration could lead to quicker success rather than expending considerable effort on tasks of lesser importance,\u201d he explained.<\/li>\n\n\n\n<li>Read the full interview on <a href=\"https:\/\/bit.ly\/4cCx3DF\">Tatler Asia<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s not always rosy<\/p>\n","protected":false},"author":5,"featured_media":4947,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[434],"class_list":["post-4946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-bloomthis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Markup #961: BloomThis combines tech and emotions to modernize the timeless human tradition of gifting\u00a0 - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=4946\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Markup #961: BloomThis combines tech and emotions to modernize the timeless human tradition of gifting\u00a0 - 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