{"id":4933,"date":"2024-04-01T00:00:00","date_gmt":"2024-03-31T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=4933"},"modified":"2024-03-29T09:22:56","modified_gmt":"2024-03-29T01:22:56","slug":"daily-markup-958-applecrumby-raises-us4-2m-to-bring-affordable-high-quality-chemical-free-babycare-products-to-parents-in-20-countries","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=4933","title":{"rendered":"Daily Markup #958: Applecrumby raises US$4.2M to bring affordable, high quality, chemical-free babycare products to parents in 20 countries"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/JZTiXgTL3mz90c4syNg2zyAYiuzBgLKEiIdjilDqrbOnq1E2djpuAEEan-E5etnagfx1xtgv1FfVd0GydtHHKpPEDTO5P0RFr4dGfQfoACykiG6SiVufYh9erTMtVfLee9LquAQzPxqzTquadDXBxLg\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Photo credit: Applecrumby<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Parenting with peace of mind<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopping for your little one can be a daunting task as parents are spoiled for choice with the plethora of baby products available. Yet, husband-and-wife team <a href=\"https:\/\/www.linkedin.com\/in\/seantyn\/\">Sean<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/jesmine-tan-70399398\/\">Jesmine Tan<\/a> spotted a gap in the market in 2012.<\/li>\n\n\n\n<li>They co-founded <a href=\"https:\/\/www.applecrumbyandfish.com\/\">Applecrumby<\/a>, and the team raised US$4.2M growth investment from 500 Global to bring more parents around the world high quality, safe and affordable babycare products, including the world\u2019s first 100% Totally Chlorine-free mass market diapers, PureBasics\u2122 by Applecrumby. .<\/li>\n\n\n\n<li>\u201cWe believe that every parent, regardless of their budget, deserves the peace of mind and confidence that comes with using safe and effective products for their precious little ones,\u201d shared Jesmine, Co-founder &amp; COO.<\/li>\n\n\n\n<li>Applecrumby\u2019s products are currently available&nbsp; in 11 countries, including South Korea, China, Vietnam, Singapore, Thailand, and the Philippines, and plans to use the fresh funds to expand into 20 countries by the end of 2024.<\/li>\n\n\n\n<li>In Malaysia, the brand will be available in close to 2,000 retail locations this year to provide parents greater convenience.<\/li>\n\n\n\n<li>\u201cApplecrumby is recognized as one of the leading brands for babycare having received numerous awards for its product innovations. We\u2019re happy to support Sean\u2019s and Jesmine\u2019s mission to elevate babycare safety and standards globally,\u201d commented Shahril Ibrahim, Partner at 500 Global.<\/li>\n\n\n\n<li>Read the full story on <a href=\"https:\/\/bit.ly\/3xfPxdf\">TechNode Global<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Parenting with peace of mind<\/p>\n","protected":false},"author":5,"featured_media":4934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[595],"class_list":["post-4933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-applecrumby"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Markup #958: Applecrumby raises US$4.2M to bring affordable, high quality, chemical-free babycare products to parents in 20 countries - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=4933\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Markup #958: Applecrumby raises US$4.2M to bring affordable, high quality, chemical-free babycare products to parents in 20 countries - Markup\" \/>\n<meta property=\"og:description\" content=\"Parenting with peace of mind\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailymarkup.com\/?p=4933\" \/>\n<meta property=\"og:site_name\" content=\"Markup\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/500southeastasia\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-31T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-29T01:22:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/03\/Applecrumby-Product-Showcase-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1570\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ching Yee Ho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dailymarkup.com\/#website\",\"url\":\"https:\/\/dailymarkup.com\/\",\"name\":\"Markup\",\"description\":\"Serving bite-sized news on 500 Southeast Asia&#039;s portfolio companies and insights to fuel your momentum in life and business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dailymarkup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dailymarkup.com\/?p=4933#primaryimage\",\"url\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/03\/Applecrumby-Product-Showcase-2.jpg\",\"contentUrl\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/03\/Applecrumby-Product-Showcase-2.jpg\",\"width\":1920,\"height\":1570},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dailymarkup.com\/?p=4933#webpage\",\"url\":\"https:\/\/dailymarkup.com\/?p=4933\",\"name\":\"Daily Markup #958: Applecrumby raises US$4.2M to bring affordable, high quality, chemical-free babycare products to parents in 20 countries - Markup\",\"isPartOf\":{\"@id\":\"https:\/\/dailymarkup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dailymarkup.com\/?p=4933#primaryimage\"},\"datePublished\":\"2024-03-31T16:00:00+00:00\",\"dateModified\":\"2024-03-29T01:22:56+00:00\",\"author\":{\"@id\":\"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f\"},\"breadcrumb\":{\"@id\":\"https:\/\/dailymarkup.com\/?p=4933#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dailymarkup.com\/?p=4933\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dailymarkup.com\/?p=4933#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dailymarkup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Daily Markup #958: Applecrumby raises US$4.2M to bring affordable, high quality, chemical-free babycare products to parents in 20 countries\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f\",\"name\":\"Ching Yee Ho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dailymarkup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g\",\"caption\":\"Ching Yee Ho\"},\"url\":\"https:\/\/dailymarkup.com\/?author=5\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Daily Markup #958: Applecrumby raises US$4.2M to bring affordable, high quality, chemical-free babycare products to parents in 20 countries - Markup","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dailymarkup.com\/?p=4933","og_locale":"en_US","og_type":"article","og_title":"Daily Markup #958: Applecrumby raises US$4.2M to bring affordable, high quality, chemical-free babycare products to parents in 20 countries - Markup","og_description":"Parenting with peace of mind","og_url":"https:\/\/dailymarkup.com\/?p=4933","og_site_name":"Markup","article_publisher":"http:\/\/facebook.com\/500southeastasia","article_published_time":"2024-03-31T16:00:00+00:00","article_modified_time":"2024-03-29T01:22:56+00:00","og_image":[{"width":1920,"height":1570,"url":"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/03\/Applecrumby-Product-Showcase-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ching Yee Ho","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/dailymarkup.com\/#website","url":"https:\/\/dailymarkup.com\/","name":"Markup","description":"Serving bite-sized news on 500 Southeast Asia&#039;s portfolio companies and insights to fuel your momentum in life and business.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dailymarkup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dailymarkup.com\/?p=4933#primaryimage","url":"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/03\/Applecrumby-Product-Showcase-2.jpg","contentUrl":"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/03\/Applecrumby-Product-Showcase-2.jpg","width":1920,"height":1570},{"@type":"WebPage","@id":"https:\/\/dailymarkup.com\/?p=4933#webpage","url":"https:\/\/dailymarkup.com\/?p=4933","name":"Daily Markup #958: Applecrumby raises US$4.2M to bring affordable, high quality, chemical-free babycare products to parents in 20 countries - Markup","isPartOf":{"@id":"https:\/\/dailymarkup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dailymarkup.com\/?p=4933#primaryimage"},"datePublished":"2024-03-31T16:00:00+00:00","dateModified":"2024-03-29T01:22:56+00:00","author":{"@id":"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f"},"breadcrumb":{"@id":"https:\/\/dailymarkup.com\/?p=4933#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dailymarkup.com\/?p=4933"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dailymarkup.com\/?p=4933#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dailymarkup.com\/"},{"@type":"ListItem","position":2,"name":"Daily Markup #958: Applecrumby raises US$4.2M to bring affordable, high quality, chemical-free babycare products to parents in 20 countries"}]},{"@type":"Person","@id":"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f","name":"Ching Yee Ho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dailymarkup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g","caption":"Ching Yee Ho"},"url":"https:\/\/dailymarkup.com\/?author=5"}]}},"_links":{"self":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts\/4933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4933"}],"version-history":[{"count":1,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts\/4933\/revisions"}],"predecessor-version":[{"id":4935,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts\/4933\/revisions\/4935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/media\/4934"}],"wp:attachment":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}