{"id":4915,"date":"2024-03-25T00:00:00","date_gmt":"2024-03-24T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=4915"},"modified":"2024-03-22T09:05:53","modified_gmt":"2024-03-22T01:05:53","slug":"daily-markup-953-grab-launches-inclusive-program-to-empower-women-across-southeast-asia-to-achieve-economic-independence","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=4915","title":{"rendered":"Daily Markup #953: Grab launches inclusive program to empower women across Southeast Asia to achieve economic independence"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/7MVNmMd78nZv8nc8IGufJH9N8h8VLSPJqCD-92dy1iaCpMEAql7wGsUFwXekYy6RG_OR1PihLCAWYDwTiwTVgzo0pCSAtZOawRark1Ghc_6xEhFZlN8QJGzjZ7vQZpz5HE1YRtAWTFFmuir2ox7MKwA\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Photo credit: Grab<\/figcaption><\/figure>\n\n\n\n<p><strong>Breaking barriers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You may have noticed that your <a href=\"https:\/\/www.grab.com\/\">Grab<\/a> drivers and food delivery riders are often men.&nbsp;<\/li>\n\n\n\n<li>The 500-backed superapp team is looking to change that, staying true to its mission to create economic empowerment for everyone in Southeast Asia.&nbsp;<\/li>\n\n\n\n<li>It was reported that women aren\u2019t less qualified, but they do not take up opportunities due to a lack of confidence in entering a male-dominated sector and worries about safety.<\/li>\n\n\n\n<li>To address these concerns, the company launched Grab\u2019s Women Program, a series of long-term initiatives to support women in actively participating in Southeast Asia\u2019s growing digital economy.<\/li>\n\n\n\n<li>One of the features being tested is \u2018Women Passengers Preferred\u2019, which increases the chance of female drivers being matched with female passengers. While 99.99% of Grab rides occur without incident, this feature will serve as an additional layer of safety.<\/li>\n\n\n\n<li>The team will also be ramping up efforts to support women in the onboarding and training process. Grab offers women-only onboarding sessions in Singapore, Malaysia, Thailand, Indonesia, and the Philippines.<\/li>\n\n\n\n<li>They also rolled out a regional anti-harassment guidebook and will offer self-defense training in Thailand, the Philippines, Vietnam, Indonesia, and Malaysia.<\/li>\n\n\n\n<li>In addition, the team will launch women-only online communities, such as chat groups, for them to connect and support one another in each country.<\/li>\n\n\n\n<li>In Vietnam, women drivers and delivery-partners get access to discounts on healthcare products and dental services. Grab is looking to provide more of these benefits to meet the needs of women on their platform.<\/li>\n\n\n\n<li>\u201cWe hope to open up new opportunities for women seeking economic independence and build a more diverse and inclusive Grab ecosystem,\u201d shared <a href=\"https:\/\/www.linkedin.com\/in\/cherylgoh\/\">Cheryl Goh<\/a>, Founding CMO &amp; Group VP of Marketing and Sustainability. \u201cWe look forward to a future where women drivers are a norm rather than an exception on our platform.\u201d<\/li>\n\n\n\n<li>Read the full story on <a href=\"https:\/\/bit.ly\/4cg64xJ\">e27<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Breaking barriers<\/p>\n","protected":false},"author":5,"featured_media":4916,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[143],"class_list":["post-4915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-grab"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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