{"id":4902,"date":"2024-03-19T00:00:00","date_gmt":"2024-03-18T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=4902"},"modified":"2024-03-16T23:45:15","modified_gmt":"2024-03-16T15:45:15","slug":"daily-markup-949-lingokids-becomes-the-1-app-for-preschoolers-and-reaches-78m-families-worldwide-all-through-organic-growth-strategies","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=4902","title":{"rendered":"Daily Markup #949: Lingokids becomes the #1 app for preschoolers and reaches 78M+ families worldwide, all through organic growth strategies"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/HiOJ_ud15JlnEU9ULbt9Aw_bONiKUz8otP2Ct0P9RJOIMcPjfDskag6f5WCREpLrhcfqldPaVjIASjeFwR9BQPheZ-U5bZAEGWYR5G5RhCv2ssWedMxfBXc_zJ9WPfYbCBJGDkhz7jlKC2Rs2wol1cw\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Photo credit: Lingokids<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fun at the fingertips<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Founder &amp; CEO<strong> <\/strong><a href=\"https:\/\/es.linkedin.com\/in\/viedma\">Cristobal Viedma<\/a>\u2019s sister asked him to help his two-year-old niece learn English. A gamer with a computer science background, he noticed something. \u201cThere are a billion kids worldwide, with half of them already having access to mobile devices,\u201d he shared. \u201cBut it was all video based.\u201d<\/li>\n\n\n\n<li>Wanting to move away from passive experiences, he started building games for his niece. And it snowballed from there. Today, 500-backed edtech platform <a href=\"https:\/\/lingokids.com\/\">Lingokids<\/a> has become the No. 1 app for preschoolers, reaching more than 78 million families worldwide.<\/li>\n\n\n\n<li>The app\u2019s Playlearning approach offers more than 1,600 learning activities, from interactive games to videos to songs across different formats. A parent\u2019s portal provides weekly reports, curriculum overviews, activity timeline, as well as advice and tips for parents\u2019 everyday lives through its Parents Community.<\/li>\n\n\n\n<li>The platform features a wide array of subjects and skills, from traditional science, technology, engineering and math (STEM), art, and music to modern life skills like emotional learning and citizenship, catering to the holistic development of young minds.<\/li>\n\n\n\n<li>Redesigning content and curriculum, introducing neurodiverse education categories, moving to a freemium model, doubling down on audio content, as well as strategic partnerships with Apple and Amazon have led to a transformative year for the team.<\/li>\n\n\n\n<li>The Lingokids team is 130 members strong and profitable. Their user base has had a 350% year-over-year increase, and 3x year-over-year growth of monthly active users. More impressively, growth has been organic.<\/li>\n\n\n\n<li>Cristobal believes that the platform will reach 100 million families. The company is exploring how AI can enable its teams to be more efficient at tasks like localization and voiceovers.<\/li>\n\n\n\n<li>\u201cWe want to continue on this path, growing around the world,\u201d he shared. \u201cThere is still plenty of room for us to grow.\u201d<\/li>\n\n\n\n<li>Read the full story on <a href=\"https:\/\/bit.ly\/48T0f6x\">VentureBeat<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Fun at the fingertips<\/p>\n","protected":false},"author":5,"featured_media":4903,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[387],"class_list":["post-4902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-lingokids"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Markup #949: Lingokids becomes the #1 app for preschoolers and reaches 78M+ families worldwide, all through organic growth strategies - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=4902\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Markup #949: Lingokids becomes the #1 app for preschoolers and reaches 78M+ families worldwide, all through organic growth strategies - Markup\" \/>\n<meta property=\"og:description\" content=\"Fun at the fingertips\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailymarkup.com\/?p=4902\" \/>\n<meta property=\"og:site_name\" content=\"Markup\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/500southeastasia\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-18T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-16T15:45:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-13-at-4.47.19\u202fPM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1273\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ching Yee Ho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dailymarkup.com\/#website\",\"url\":\"https:\/\/dailymarkup.com\/\",\"name\":\"Markup\",\"description\":\"Serving bite-sized news on 500 Southeast Asia&#039;s portfolio companies and insights to fuel your momentum in life and business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dailymarkup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dailymarkup.com\/?p=4902#primaryimage\",\"url\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-13-at-4.47.19\u202fPM.jpg\",\"contentUrl\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-13-at-4.47.19\u202fPM.jpg\",\"width\":1920,\"height\":1273},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dailymarkup.com\/?p=4902#webpage\",\"url\":\"https:\/\/dailymarkup.com\/?p=4902\",\"name\":\"Daily Markup #949: Lingokids becomes the #1 app for preschoolers and reaches 78M+ families worldwide, all through organic growth strategies - 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