{"id":4844,"date":"2024-02-26T00:00:00","date_gmt":"2024-02-25T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=4844"},"modified":"2024-02-24T08:37:12","modified_gmt":"2024-02-24T00:37:12","slug":"daily-markup-933-prefer-lands-us2m-seed-to-serve-sustainable-bean-free-coffee-made-from-upcycled-food","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=4844","title":{"rendered":"Daily Markup #933: Prefer lands US$2M Seed to serve sustainable, bean-free coffee made from upcycled food"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Sj7ldOQCFudwtsg31qkuerJ-L9Ulqg-lnvs_ylBhc6trj2FczS5dR-KrFVZrLV0pOwLQcgUS4p5e2vm00FZ-8zcvKQdZszlEkxyaHDm931pqVxlR_1bJy_JG5E-LSXlAAsqabI5kN9M-_mESpRSuE4Y\" alt=\"\" \/><figcaption class=\"wp-element-caption\">Photo credit: Prefer<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bean there, done that<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Did you know that climate change is affecting your coffee? Rising global temperatures means that coffee beans will become more difficult to farm, whether they\u2019re from Brazil, Indonesia, or Vietnam.<\/li>\n\n\n\n<li>Getting ahead of this looming challenge is the team behind <a href=\"https:\/\/www.prefer.coffee\/\">Prefer<\/a>, who have found a unique way to get you your coffee the sustainable way \u2014 the bean-free way \u2014 and they raised a US$2M seed round backed by 500 Global, Forge Ventures, Pickup Coffee, and other investors.<\/li>\n\n\n\n<li>Co-founders <a href=\"https:\/\/www.linkedin.com\/in\/jakeberber\/\">Jake Berber<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/djtansg\/\">Ding Jie Tan<\/a> are replicating the sensory experience of coffee using fermentation at an estimated 10x less carbon dioxide compared to traditional coffee.<\/li>\n\n\n\n<li>The \u201crecipe\u201d for Prefer\u2019s coffee is upcycled food such as surplus bread, soy pulp, and spent grain like barley, which are fermented, roasted, and ground.<\/li>\n\n\n\n<li>The resulting product is naturally caffeine-free, allowing customers to customize the caffeine levels according to their preferences by adding caffeine powder.<\/li>\n\n\n\n<li>Prefer provides ground coffee compatible with standard espresso machines to cafes, coffee chains, distributors, and flavor houses, and also offers ready-to-drink bottled coffee for quick-service food businesses, events, and retail shelves.<\/li>\n\n\n\n<li>The fresh funds will allow the team to invest in growing the capacity of its production facility, and expand its ground coffee and ready-to-drink bottled beverages across Asia-Pacific, starting with Singapore and the Philippines.&nbsp;<\/li>\n\n\n\n<li>\u201cPrefer\u2019s novel fermentation technology is tackling this challenge by seeking to enable us to recreate many of the foods and flavors we take for granted, starting with coffee,\u201d <a href=\"https:\/\/bit.ly\/3uIZT4g\">shared Vishal Harnal<\/a>, Managing Partner at 500 Global.<\/li>\n\n\n\n<li>Prefer intends to eventually move beyond coffee and into products like cacao, vanilla, and hazelnut. The team plans to tackle one product at a time, with expansion currently slated for 2025.<\/li>\n\n\n\n<li>Congratulations to the Prefer team!<\/li>\n\n\n\n<li>Read the full story on <a href=\"https:\/\/bit.ly\/4bQCjDE\">Tech in Asia<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Bean there, done that<\/p>\n","protected":false},"author":5,"featured_media":4845,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[597],"class_list":["post-4844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-prefer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Markup #933: Prefer lands US$2M Seed to serve sustainable, bean-free coffee made from upcycled food - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=4844\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Markup #933: Prefer lands US$2M Seed to serve sustainable, bean-free coffee made from upcycled food - 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