{"id":4787,"date":"2024-01-30T00:00:00","date_gmt":"2024-01-29T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=4787"},"modified":"2024-01-29T02:03:46","modified_gmt":"2024-01-28T18:03:46","slug":"daily-markup-915-applecrumby-creates-safe-natural-and-organic-baby-products-for-parents-peace-of-mind","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=4787","title":{"rendered":"Daily Markup #915: Applecrumby creates safe, natural, and organic baby products for parents\u2019 peace of mind"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/lDQe1XZKj7qn8zwGA1n0Fd9egS2UjgaUBO0on3nw2zObNYwp5vpuomFWGgDeB83q8UXHmy-mqi33aFCY8kFpoQzpTT-KAa-nerrpYAD26Sw56QhviYNWjs8zOupQsP66PRil_4oWc9ufz5w_5FvklkA\" alt=\"\" \/><figcaption class=\"wp-element-caption\">Photo credit: BFM 89.9<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Power parents<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cMy secret to this entire endeavor is really to marry well,\u201d jokes <a href=\"https:\/\/www.linkedin.com\/in\/seantyn\/\">Sean Tan<\/a>, Co-founder &amp; CEO of babycare brand and e-commerce platform <a href=\"https:\/\/www.applecrumbyandfish.com\/\">Applecrumby<\/a>, referring to his partner in life and business, <a href=\"https:\/\/www.linkedin.com\/in\/jesmine-tan-70399398\/\">Jesmine Tan<\/a>, who is the Co-founder &amp; COO.<\/li>\n\n\n\n<li>The inspiration for Applecrumby came when they embarked on their parenthood journey in 2011, and they were looking for safe, natural, and organic products for their own daughter.<\/li>\n\n\n\n<li>They learned the only way they could get access to products that met their standards was by importing them, which was costly. So, they started shopping for their daughter\u2019s needs on their travels. When friends and family expressed interest in the products they were bringing back too, they realized there was a gap in the babycare market in Malaysia.<\/li>\n\n\n\n<li>This led to the birth of Applecrumby in 2012. They made it into 500 Global&#8217;s Distro Dojo program in 2016, where they secured US$300,000 in Seed funding.<\/li>\n\n\n\n<li>Suppliers were starting to sell directly on e-marketplaces, and the duo saw their margins quickly vanishing. They thought, \u201cHow else can we stay relevant? How else can the business survive?\u201d<\/li>\n\n\n\n<li>In that same year, they launched their private label. Spotting the lack of safe, natural, and organic baby diapers in the market, they set about developing chlorine-free diapers. Sean shared, \u201cThe option was to either find a brand from overseas to distribute or create one of our own.\u201d<\/li>\n\n\n\n<li>So, create they did. Initially, parents needed to learn what chlorine-free diapers meant and why chemical-free products were important for their babies. Today, parents are savvy and are the ones asking brands these questions. \u201cIn Southeast Asia, I dare say that when we first started it, we were actually the first guys, if not the first few,\u201d Jesmine said.<\/li>\n\n\n\n<li>In 2023, the team opened their first physical store in Malaysia.<\/li>\n\n\n\n<li>Listen to the full interview on <a href=\"https:\/\/bit.ly\/3Uf5s51\">BFM 89.9<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Power parents<\/p>\n","protected":false},"author":5,"featured_media":4788,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[595],"class_list":["post-4787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-applecrumby"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Markup #915: Applecrumby creates safe, natural, and organic baby products for parents\u2019 peace of mind - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=4787\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Markup #915: Applecrumby creates safe, natural, and organic baby products for parents\u2019 peace of mind - Markup\" \/>\n<meta property=\"og:description\" content=\"Power parents\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailymarkup.com\/?p=4787\" \/>\n<meta property=\"og:site_name\" content=\"Markup\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/500southeastasia\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-29T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-28T18:03:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/01\/og_9f7a2bcc-8c37-4334-a413-6b894a04836c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ching Yee Ho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dailymarkup.com\/#website\",\"url\":\"https:\/\/dailymarkup.com\/\",\"name\":\"Markup\",\"description\":\"Serving bite-sized news on 500 Southeast Asia&#039;s portfolio companies and insights to fuel your momentum in life and business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dailymarkup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dailymarkup.com\/?p=4787#primaryimage\",\"url\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/01\/og_9f7a2bcc-8c37-4334-a413-6b894a04836c.jpg\",\"contentUrl\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/01\/og_9f7a2bcc-8c37-4334-a413-6b894a04836c.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dailymarkup.com\/?p=4787#webpage\",\"url\":\"https:\/\/dailymarkup.com\/?p=4787\",\"name\":\"Daily Markup #915: Applecrumby creates safe, natural, and organic baby products for parents\u2019 peace of mind - 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